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New shave gel offers technology and performance

May 2008

New shave gel ‘Primal Earth’ offers technology and performance, naturally

Men can now wake up to the benefits of a natural shave with New Zealand-made shave gel Primal Earth. The new products deliver a high-performance shave without the nasty sulphates and parabens that are present in many other products.

Primal Earth was developed using the latest technology to deliver a high-performance, close shave, balanced with natural-based ingredients that are proven to prevent irritation and ingrown hairs, and that soothe and calm the skin after shaving.

“With the amount of products we use daily on our skin – from body wash to moisturiser, face wash to shave foam – it’s no wonder our skin is protesting. The chemicals and additives that are added can cause allergies, irritation, dryness and rashes, and some that can be irreversibly harmful,” says co-creator Shane Young.

“We developed Primal Earth on the basis that we’d rather know what we’re putting on our skin, rather than be confused by a raft of chemical ingredients no-one really knows the long-term impact of. Compare the ingredient list from our products to those you’re using now and see for yourself.”

The products feature new Natural Glide Technology with mamuku fern extract and new bio-technical’s, called ‘VITAL-ET’, which fortifies, protects, and conditions the skin.

The result is a clean, close shave that leaves the skin feeling smooth and fresh, without irritation. The soap-free, healing gel takes the sting out of shaving, with no razor burn, rashes, or blotchiness.

Primal Earth uses natural NZ-sourced ingredients to deliver a high-performance, close shave, without the harmful chemicals. The three varieties are ‘aloe hydrate’, ‘menthol cool’, and ‘extra-sensitive’.

Primal Earth is available in all good supermarkets for RRP$8.99. For more information visit


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