Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

NZ Wood messages find acceptance with consumers

NZ Wood messages find ready acceptance with consumers

The results of the first market test of NZ Wood have shown that the key wood message of renewability is getting through to consumers.

An online survey of 200 people revealed that 87 percent agreed that wood is a renewable and sustainable resource, while 84 percent agreed that growing and harvesting wood was beneficial for the environment.

NZ Wood has developed a range of information resources detailing amongst other things, the environmental benefits of using wood in construction and has run advertising across trade publications, television, billboards and selected internet sites. The television campaign is regarded as being highly successful, as over 70 percent recalled seeing the advertisement which screened for the first time on 4 February.

“We are trying to tell the wood story as clearly and as often as we can, and the story is very simple. Wood is our most renewable raw material. It stores carbon both in trees and in wood products. It is a key defence in the fight against climate change,” says Geoff Henley, Programme Manager for NZ Wood.

“Now that we have established in the public mind that wood does these things, we now have to convince people that these are very good reasons to use wood and those messages will be at the heart of the next stage of the programme.

This online survey will be taken every three months to check progress. Other testing will also be undertaken over the next two years as the programme rolls out.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

By May 2018: Wider, Earlier Microbead Ban

The sale and manufacture of wash-off products containing plastic microbeads will be banned in New Zealand earlier than previously expected, Associate Environment Minister Scott Simpson announced today. More>>

ALSO:

Snail-ier Mail: NZ Post To Ditch FastPost

New Zealand Post customers will see a change to how they can send priority mail from 1 January 2018. The FastPost service will no longer be available from this date. More>>

ALSO:

Property Institute: English Backs Of Debt To Income Plan

Property Institute of New Zealand Chief Executive Ashley Church is applauding today’s decision, by Prime Minister Bill English, to take Debt-to-income ratios off the table as a tool available to the Reserve Bank. More>>

ALSO:

Divesting: NZ Super Fund Shifts Passive Equities To Low-Carbon

The NZ$35 billion NZ Super Fund’s NZ$14 billion global passive equity portfolio, 40% of the overall Fund, is now low-carbon, the Guardians of New Zealand Superannuation announced today. More>>

ALSO:

Split Decision - Appeal Planned: EPA Allows Taranaki Bight Seabed Mine

The Decision-making Committee, appointed by the Board of the Environmental Protection Authority to decide a marine consent application by Trans-Tasman Resources Ltd, has granted consent, subject to conditions, for the company to mine iron sands off the South Taranaki Bight. More>>

ALSO: