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Speight’s Launches New Lager

Speight’s Launches New Lager



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SPEIGHT’S LAUNCHES NEW LAGER

Speight’s Summit Lager. Don’t mess with nature

Speight’s is proud to introduce Speight’s Summit Lager, an exciting new addition to the iconic Speight’s brand.

Brewed with only natural ingredients, Speight’s Summit Lager is a smooth flavoured lager made from malted barley, hops, yeast, water and cane sugar. It is completely free of artificial additives and preservatives. With the addition of the Pacific Hallertau hop variety added late in the brew, Speight’s Summit Lager delivers a smooth, crisp and refreshing taste.

Speight’s Marketing Manager Sean O’Donnell, says Speight’s Summit Lager has been developed as a modern and contemporary line extension of the Speight’s trademark. The product combines the brewing credentials and history of Speight’s in a contemporary designed brown long neck bottle.

Speight’s Summit Lager is an exciting innovation for Speight’s and for the beer category in New Zealand, creating a new category for those looking to step outside of traditional mainstream but not directly into the premium or European end of the market.

“It’s evident that New Zealand consumers love the Speight’s brand. Speight’s Summit Lager delivers on a consumer need, it’s a smooth flavoured, stylish, New Zealand mainstream-plus lager that represents all the great things about Speight’s in the 21st century. Speight’s Summit Lager embraces the Speight’s values of mateship, honesty, practicality, generosity and loyalty, and is for consumers looking for a contemporary yet masculine beer,” says O’Donnell.

Lion Nathan Managing Director Peter Kean recognises that there is a long-term consumer trend in favour of premiumisation and products that promote wellbeing. With only natural ingredients and no artificial additives or preservatives, Speight’s Summit Lager taps into this opportunity

“The Speight’s brand has grown from a regional to national icon and New Zealanders feel a strong affiliation with the brand. Speight’s Summit is a new iteration of the Speight’s brand which will meet the needs of the modern Speight’s consumer,” says Kean.

Speight’s Gold Medal Ale is still very much a focus for the Lion Nathan business with Speight’s Summit Lager, a younger brother to Speight’s Gold Medal Ale, providing the alternative for those looking to enjoy Speight’s in different occasions, he says.

Following the success of the Speight’s Great Beer Delivery, Speight’s Gold Medal Ale is continuing its growth strategy in the UK market. There will be no change to New Zealand’s favourite beer Speight’s Gold Medal Ale, which remains New Zealand’s biggest-selling mainstream beer and continues to grow on a national basis, experiencing 5.8% growth in the first of half of the Lion Nathan 2008 financial year.

Speight’s Summit (4%ABV) will retail for $19.99 per dozen and will be available in a 6 pack and 12 pack and on tap at leading liquor retailers and bars from 3 June 2008.

ENDS


EDITORS PLEASE NOTE
Technical differences between Speight’s Summit Lager and Speight’s Gold Medal Ale

SPEIGHT’S SUMMIT LAGER
One of NZ’s purest beers Brewed with only natural ingredients and no artificial additives or preservatives
Smooth flavoured golden lager
Embodies the spirit of the modern Southern Man

Every day price
$19.99 per dozen

Flavour
Brewed with NZ malted barley but much lighter in colour and has less of the maltiness associated with Speight’s GMA. Speight’s Summit is brewed with Pacific Hallertau hops, grown in Nelson, which are a variety that produces their own specific fruity / floral aromatics that give Speight’s Summit its signature taste.
Pacific Hallertau hops added late in the kettle boil to allow more of their character to remain in the beer.
Speight’s Summit is a light, crisp, easy drinking beer

SPEIGHT’S GOLD MEDAL ALE
Pride of the South NZ’s biggest selling beer brand
NZ’s most adored beer brand
Full flavoured ale
Embodies the spirit of the Southern Man

Every day price
$18.99 per dozen

Flavour
The central flavour component of Speight’s GMA is the malty / biscuity character derived from the use of NZ malted barley in the brewhouse. This malty character balances out the bitterness coming from the Nelson grown hops added to the brew kettle.
Speight’s GMA is brewed to give a darker colour and is a classic example of the NZ mainstream draught beer style.

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