Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Research shows Harcourts is best known brand

Research shows Harcourts is best known, most preferred real estate brand 29 May 2008 –

According to independent, nationwide research released yesterday Harcourts is the real estate agency brand best known and most preferred by New Zealand homeowners.

Announcing the results yesterday at Harcourts annual conference CEO Bryan Thomson said the research, which was conducted by The Nielsen Company (formerly AC Nielsen) recently, found that amongst New Zealand homeowners Harcourts had almost three times more top of mind awareness than its nearest rival.

New Zealand’s largest real estate group is also the most preferred by New Zealand homeowners according to the study, achieving a significantly higher percentage of the national preference than the other real estate agency brands mentioned by respondents.

As Mr Thomson told around 800 delegates attending the conference in Christchurch, the research results provide excellent endorsement of Harcourts’ reputation and performance.

“Everyone who is part of the Harcourts team, including those who have joined us from other real estate groups, knows Harcourts is the top brand. These research results prove that New Zealand homeowners agree with us!

“This bodes particularly well for us in the current market, when more than ever buyers and sellers are looking for the real estate brands and professionals with a strong reputation and proven performance,” Mr Thomson said.

“With a slowdown in the real estate market Harcourts has an opportunity to shine, and we definitely intend to do that. These excellent survey results show we have a great foundation to build on in order to achieve even greater success as a group and for our clients.”

Established in 1888 Harcourts is New Zealand’s largest real estate group, with around 190 offices nationwide and more than 1800 sales consultants. Harcourts is also the fastest growing real estate group in Australia, with a presence in every state and a combined total of more than 240 offices across the country.

In addition Harcourts has offices in Fiji, Indonesia, Singapore, China and Zambia. Harcourts is involved in the residential, rural/lifestyle and commercial property sectors, in addition to having a growing property management portfolio.

See Also:

  • 2008 Brand Research Results

  • ENDS

    © Scoop Media

    Business Headlines | Sci-Tech Headlines


    Crown Accounts: Slightly Softer Growth Expected In PREFU

    A slightly softer growth forecast is the main feature of largely unchanged Pre-election Fiscal Update compared to the Budget forecasts three months ago, Finance Minister Steven Joyce says. More>>


    Water: Farming Leaders Pledge To Help Make Rivers Swimmable

    In a first for the country, farming leaders have pledged to work together to help make New Zealand’s rivers swimmable for future generations. More>>


    Unintended Consequences: Liquor Change For Grocery Stores On Tobacco Tax

    Changes in the law made to enable grocery stores to continue holding liquor licences to sell alcohol despite increases in tobacco taxes will take effect on 15 September 2017. More>>

    Back Again: Government Approves TPP11 Mandate

    Trade Minister Todd McClay says New Zealand will be pushing for the minimal number of changes possible to the original TPP agreement, something that the remaining TPP11 countries have agreed on. More>>


    By May 2018: Wider, Earlier Microbead Ban

    The sale and manufacture of wash-off products containing plastic microbeads will be banned in New Zealand earlier than previously expected, Associate Environment Minister Scott Simpson announced today. More>>