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Fairfax Magazines take on World

Fairfax Magazines take on World


Fairfax Magazines has purchased top-end quarterly lifestyle magazine World off founder, publisher and editor Don Hope.

Hope founded World four years ago, a magazine he describes as offering the very best the world has to offer in fashion, design, art, travel, gourmet food and wine, and luxury cars. Now publishing its seventh issue, it has consistently attracted more luxury brand advertising than any other New Zealand publication, with issue sizes of 250-plus pages.

Hope says he approached Fairfax Magazines because he believed it was the right publisher to take World to the next level.

“Fairfax Magazines, with its existing stable of titles such as NZ Life & Leisure, NZ House & Garden and Cuisine understands the premium end of the market better than any other publisher in New Zealand,” he said.

“It has the right people and the right understanding of the market to create new opportunities for World and take it further afield.”

As part of the sale, Hope is contracted to remain as publisher/editor of World for three years – and said he was looking forward to continuing to deliver the same high-quality editorial content with the support of Fairfax’s publishing team.

Fairfax Media’s Group Head of Publishing, Rodger Shepherd, said he was delighted to have a publisher/editor of Hope’s calibre join the company.

“With more than 30 years in the business Don’s experience and standing in the top-end magazine market is simply unrivalled in New Zealand. Not only did he co-found Fashion Quarterly in this country, but he has had impressive hands-on publishing experience of leading international magazine titles such as Elle, Cleo, Vogue and BMW Magazine.

“We are looking forward to working with him to continue the success of World magazine.”


ENDS

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