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Gaming Expo to showcase the latest industry trends

Australasian Gaming Expo to showcase the latest industry trends

Sydney, Australia – 30 May, 2008: The Australasian Gaming Expo, held August 24-26 2008, is shaping up to be one of the most successful in its 18 year history, with record registrations to date for the conference and over 180 exhibitors showcasing their products at the Sydney Convention and Exhibition Centre.

Competition for the entertainment dollar and the tightening economy are just a few factors influencing gaming operators in their purchasing decisions. So, expect to see some fabulous new products at this year’s Australasian Gaming Expo (AGE), in addition to innovations that we haven’t seen before,” said Ross Ferrar, Executive Officer of the Australasian Gaming Machine Manufacturers Association (AGMMA), and organisers of the annual AGE

There will be a plethora of cutting-edge products and services to the gaming, hospitality and entertainment industry, including gaming machines and table games, gaming systems, cash handling equipment, security and surveillance, interior design and fit out, signage and displays.

The major gaming machine manufacturers have each booked large exhibit spaces at the AGE, and are expected to use this year’s event to release a number of new games – and perhaps a few technology surprises.

A sign of the gaming technology and innovation emanating from Australia is reflected in the exports generated from our gaming machine manufacturers.

“The original local mainstream manufacturers now operate worldwide – companies originally set up in Australia now generate more revenue internationally than domestically,” explained Mr Ferrar.

“There’s now around 200,000 gaming machines in Australia – slightly less than 2.4% of the world’s total – and governments collect around AU$6 billion annually from an adult population of 15.6 million.”
In addition to the trade show, there are also plentiful information opportunities at the AGE gaming conference, which is held each day of the show from early morning until mid afternoon.

Featuring leading industry experts and feature speakers, the conference is free of charge to those in the gaming industry, and offers separately bookable sessions. Delegates will learn about topics including innovation and efficiencies on the gaming floor, regional and global industry trends, design and corporate social responsibility, and gaming technology challenges and solutions.


Note to Editors: Pictures of the 2007 show can be found at

Further information about the Australian gaming industry, including research, can be found at


Selected AGE Exhibitor Profiles
Note to Editors: You may wish to include some of these profiles to accompany the press release. We sent out an email inviting exhibitors to supply us with 200 words, outlining what they would display at the AGE. This is what we received.

Altis Architecture
Altis Architecture is a hospitality design-based practice providing professional services in all areas of architecture and interior design. Our expertise spans all areas of hospitality, (clubs, casinos, pubs, hotels, resorts) with specialist expertise in the key areas of Gaming, Food and Beverage, Functions and Back of House operations. We have also undertaken significant Leisure, Sport and Recreational facilities including Health/Fitness and Aquatic Centres, Cinemas, Retail and Commercial Buildings.
With offices in Sydney, Melbourne and Adelaide our portfolio contains projects throughout New South Wales, Victoria, Queensland and South Australia.
Altis Architecture is committed to innovation and our understanding of design and client objectives within the complexities of hospitality buildings has earned the company a reputation for creative and responsive architecture with a strong track record for financially successful venues.
Altis is at the forefront of the “Alfresco” revolution in Gaming and Entertainment/Dining areas with a high level of expertise in the design regulations and climate technology that ensure a successful ‘outdoor’ space.
We have the capacity and the experienced staff to totally manage a project from the conception and design stage through to construction and offer fully integrated Architecture and Interior Design together with our in-house lighting, landscape and graphic design teams.

Amusement Entertainment Group (AEG)
The core strength of this group is to provide independent operators with excellent buying power with suppliers within the industry to deliver great value to venues. The group is guided by its five founding operating members based in NSW, QLD, ACT, S.A & three industry suppliers that advise the five independent operators of industry trends.
AEG is not controlled by any supplier, manufacturer or agents- it’s role is simply to provide highly professional independent operators that want to be the best they can in their our demographical area with the industry’s best advice, through a national network of professional companies under one brand AEG.
AEG also encourages its members to support the industry by becoming a member of the National Amusement Machine Operators Association & the other industry associations.
Local community support is also encouraged through its members & actuality encourages its members to support local charity & community issues.
At this year’s AGE Expo our stand 189 will consist of some new exclusive products, like our Walking Animals never seen before in Australia. The other interesting game is the Big Buck Hunter Pro tournament version online.

Aruze Gaming
Aruze Gaming Australia will be exhibiting its exciting "All Scatter tm" range of games at the Australasian Gaming Expo 2008 on Stand 250.
These games have been released in Australia on Aruze's new G-enex machine which has been lighting up venues since its approval in March.
Aruze's National Marketing Manager Todd Triebler explained, “ Our new All-Scatter games have brought a truly unique customer offering to venues. Players can now choose to play a game that doesn't use any paylines to award prizes, and every game covers every combination on the screen, no matter how much is staked. This is a unique gaming concept, only available on Aruze G-enex machines.”
Having recently released the titles 'Scatter Safari & Scatter Safari Night Edition' into the market, we have found the take-up and performance of this style of game to be outstanding. The All-Scatter series of games provides gaming floors with additional flexibility by being able to be set to virtually any denomination from 1c right through to $1.
Aruze Gaming has developed an expanded range of All-Scatter games exclusively for the 2008 AGE, with Australia being the first market in the world to have these titles available.

Boss Hogs Hot Dogs
Hot Dogs are an old favorite that are now becoming a great new snack choice in Pubs and Clubs across Australia.
The Boss Hogs system makes it simple with minimal labour required for set up, service and cleaning.
This great one handed snack allows patrons to hold a drink or play a machine at the same time.
Boss Hogs offers a machine free on loan, premium quality frankfurters, sauces and bags, and pre cut rolls supplied by Tip Top.

CMP Lawler
CMP Lawler has extensive experience in providing added services to hospitality & gaming venues throughout Victoria, Queensland, the ACT and New South Wales. We aim to provide innovative solutions and sound industry knowledge to enable our clients to grow their businesses, by offering value for money advice.
CMP Lawler is committed to providing advice to all venues regardless of their location, size or particular circumstances. The company specializes in Research, Marketing, Finance, Business Strategy, and Operational Efficiency.

Cootamundra Bases
Cootamundra Bases are the largest specialist gaming machine base manufacturer in Australia and New Zealand. They have been providing quality joinery services to our clients for more than 25 years. The team of around 45 people provides design, manufacture and installation services to Hotels, Clubs and Casinos with poker machine venues from major cities to small towns.
All gaming machine bases are manufactured at its state of the art factory in Cootamundra NSW, to ensure that an exceptionally well designed and sturdy product is achieved. Cootamundra Bases has its own facilities for solid timber, veneer and polishing. They employ a number of Apprentices, and provide quality on the job training and a career path, from the latest CAD CAM design software to the most modern production machinery.

DSTA Pty Ltd
DSTA Pty Ltd is the Microsoft Value Added Partner and Official Distributor of Windows Embedded Operating Systems such as Windows CE, Windows XP Embedded, and Windows Embedded Server. We are also the Microsoft Gold Level System Integrator for Windows Embedded OS based Intelligent Devices that offer worldwide leading-edge embedded solutions and engineering services.
With deep industry knowledge and as an official distributor for Microsoft, Adobe and Citrix for Australia and New Zealand, DSTA understands your complex requirements and help you through every step of your projects contributing positively to the growth of your business.
At DSTA, we provide the highest quality of total embedded system solutions, incorporating optimized hardware solutions and Operating System integration. We also provide system integration services and technical services such as seminars and trainings. The success of any project relies not only on sound technical knowledge and solid project methodology, but also a thorough appreciation of the commercial and practical factors under “Time to market” which is crucial to the overall success of any company. Whether you are simply prototyping your device or about to go into mass production, DSTA will collaborate with you to maximize your investment in the embedded market.

GLI Australia
GLI Australia is a leading independent Accredited Testing Facility (ATF) providing a broad range of regulatory and technical services to clients within the gaming industry, both domestically and internationally. GLI Australia are a part of Gaming Laboratories International, the leading ATF with 11 gaming test laboratories on six continents, namely Africa, Asia, Australia, Europe, North America and South America. GLI is the world’s first gaming testing laboratory to obtain ISO Accreditation.
GLI Australia has three offices in Australia (Sydney, Adelaide, Melbourne) with a dedicated group of staff performing testing, evaluation and certification of gaming equipment for both the domestic and international markets.
All testing-related work is performed in accordance with relevant jurisdictional standards. Testing involves both hardware and software covering all aspects of the equipment including design, functionality, security and integrity, implementation, random number generators, artwork, communication, software code, verifiability and reproducibility.
All work is performed under the control of strict testing procedures with a strong focus on quality, resulting in rigorous testing and evaluation of product prior to certification and subsequent market release. GLI Australia works very closely with GLI International to ensure all suppliers to the industry are able to leverage testing and evaluation work from one part of the world to another.

Your customers are spending money at the bar, pool table, raffles, the bistro and the pokies. In light of this, our growing list of customers realise that giving something back at a very minimal cost, seems the right thing to do. Many establishments supply their patrons with cheese, biscuits, nuts, coffee and confectionary products as a gesture of good will. Good Nuts specialises in supplying only the club and hotel industry with all these products.
When you purchase products from us, we will loan you our modern, easy to maintain, tough and durable complementary snack dispenser(s). The dispensers have been designed, with assistance of the regional health departments, to allowed clubs and hotels to once again put snacks out for their patrons.

Image Designer Workwear
Image Designer Workwear is a uniform specialist that provides solutions to enhance and revitalise your brand image.
We specialise in creating value and ease through our services while aiming to inspire confidence and create comfort through our products.
Working with you, we are able to co-ordinate uniform ranges to suit the look and feel of your working environment. We cater to a variety of industries and ensure that all products recommended are appropriate to the job roles performed.
More than just a uniform supplier, Image Designer Workwear offers a totally serviced approach providing marketing, branding and customer support to all our clients. We understand that not all our client requirements are the same which is why we offer a number of solutions.
Image is able to source an extensive range of stock service products Our product range includes suiting, shirting, polo’s, chef wear, t-shirts, singlets, work & safety wear, knitwear, jackets & jumpers and accessories.
Custom designed garments that can be produced locally or offshore. (minimums apply) Branding options-embroidery, screen-printing &, pad printing. Extensive promotional range for all your marketing needs including headwear, premium merchandise and brand reminders. Ensure your uniform needs are being taken care of… by a specialist.

Image efx
Image efx is a new approach in feature signage design and manufacture for the gaming and hospitality industries. Renewal, bold change & flexibility have all featured in our evolution and have crafted us into a focused, responsive and enthusiastic unit to better deliver in all aspects of our business.
Our mission is to maximise customer focus so the product you receive from us will have been designed and manufactured to meet your specific needs. By fusing this customisation with stringent quality assurance the end result is synonymous with IMAGE efx.

For over 22 years Karo has been manufacturing office chairs and casino gaming stools that have been successfully sold to casinos, clubs and pubs in Europe, Asia, southern Africa, and Australia.
We believe that our gaming stools are significantly different to those commonly available and include innovative features that combine to create elegant, durable, and high quality stools suitable for any traditional gaming venue.
Our unique component-based design concept allows for greater customisation as end-users can ‘design’ their own stools to suit their specific gaming environment. This component-based system, together with the introduction of modern high-strength materials, has enabled Karo to offer its customer’s light-weight cost- effective gaming stools that will enhance any gaming facility.

Money Controls
Money Controls will be demonstrating a number of money-handling products on Stand 249, including bill and ticket acceptors, hoppers, coin acceptors and payment integration modules. This year their key message is ‘Image IS everything’, a reference to the imaging technology of Ardac Elite that helps it deliver first-time acceptance rates of over 97% for both tickets and street-grade bills. And it’s this technology that ensures Ardac Elite detects all known frauds.
Ardac Elite’s imaging also makes it the ideal acceptor for Server Based Gaming and the company is currently working on a number of software features to enable operators to make the most of Ardac Elite’s advanced technology and add value to their SBG customer interface. One such example is sending a scanned image of barcode tickets to back-office systems for data storage of every ticket validated. Scanned note images could also be instantly transmitted to back-office systems.
The display on a PDA of a full-colour image of the last-note inserted is also sure to impress visitors. Now, disputes can be resolved in seconds, with no need to access the cashbox: all floor staff need do is connect a PDA to the USB socket on the front of Ardac Elite for instant proof of what note was inserted last.

Odour Control Systems
Imagine entering a five star hotel to the pleasant aroma of White Hyacinth, or the refreshing aroma of Pink Grapefruit in a retail outlet. Imagine a club experience where a fragrance reminiscent of expensive aftershave or perfume eliminates stale beer and body odours, or a conference where delegates remain alert thanks to citrus based scents that improve concentration.
Smell is the most powerful memory trigger and research confirms positive effects of aroma on consumer behaviour. Happy, relaxed customers are inclined to stay longer and spend more.
Forward-thinking businesses are now seeking to provide memorable experiences through ambient scenting which enhances indoor air quality and complements visual themes, products and activities.
Odour Control Systems (OCS), through its Sensaroma division, is sole Australian distributor of Prolitec products, known worldwide for their expertise in ambient scenting and sophisticated air treatment technology.
Sensaroma’s computer controlled delivery systems and essential oil based fragrances create an attractive ambience in any space. Scenting options are limited only by imagination, with hundreds of fragrances to select from.
Sensaroma air treatment systems suit any application, from small stand alone units to direct delivery HVAC systems for large areas.

The sensational new Sparkle Neon Board from Korea is an erasable illuminated fluorescent chalkboard with 13 modes of operation. Whatever is hand written onto the clear acrylic face of the board is illuminated by the colourful LED technology in the board. For example, you can change the colour of your handwriting from Red to Green to Blue to Flashing to Fade In/out to Multicolour mode to Slow RGB mode etc.
The board combines sparkling colour cycling effects with a high quality finish to allow you to promote your products and services with immediate eye-catching impact.
Sparkle Neon Boards can also be used as transparent illuminated signs with colour changing sequenced neon-like special effects, due to the unique design of the removable backboard. Use the Sparkle Neon Board for Restaurant Menus, Daily Specials, Special Events, Promotions.
Another product on display will be the Super Slim LED lightbox - a simple yet effective advertising and display tool used to illuminate posters. It is powered from a standard power point or rechargeable battery and is up to 80% more energy efficient than fluorescent tube lightboxes.

Reed Constructions
The Hospitality Division of Reed Constructions Australia will again exhibit at the Australasian Gaming Expo. Reed’s experts will be on duty for all three days at our stand #254 to assist hospitality operators with information on how to move forward with their alterations and modernisation of club facilities along with general information on any building works you may require.
Reed has recently completed two hospitality projects in the New South Wales Hunter Region which were constructed concurrently - the Adamstown RSL Club and the Swansea RSL Club.
Upon entering the Adamstown RSL Club, members and guests are now welcomed in a modern new reception area. The strategic placement of large windows throughout the club opens up internal areas and enhances the atmosphere. The incorporation of timber joinery features and a rich warm colour scheme also creates a contemporary feel for a club.
The Swansea RSL Club’s proximity to a major waterway involved careful planning. The new extension houses a larger administration area, bar and members lounge, with Reed also modernising the building’s exterior façade and reception area to marry with the stylish internal upgrade.

Task Retail Technology
Task Retail Technology Pty Ltd specialized in Point of Sale software development.
They recently won the tender to supply a turn-key Point of Sale system for STC's two Sydney metropolitan racetracks, Rosehill Gardens and Canterbury Park. The tender called for a state of the art POS system to manage food and beverage sales across both venues, including the new $AUS30M “Grand Pavilion” development at Rosehill.
The Xchangexec suite will be deployed across approximately 100 NCR RealPOS21 integrated retail terminals and Back of House. Task Retail beat off stiff opposition from a short list of six vendors, including international corporations such as the IBM/Infogenesis consortium and Micros, Task winning all selection categories.
“We are very proud to have been chosen. It is testament to the expertise of our software engineering team, who have implemented some exciting innovations at the STC, including our unique multi screen, Touch LCD Kitchen Video/Bump system, and Integrated Electronic LCD Menu Boards – all of which can driven by a single POS terminal. To enhance security and staff accountability, STC have also implemented Radio Frequency Clerk Log On Wristbands and Dual Cash Drawers on all terminals,” said Mr Kym Houden, Managing Director, Task Retail Technology.

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