Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Yahoo!Xtra Participates In Industry Audit Service

Yahoo!Xtra Participates In Nielsen Online’s New Zealand Industry Audit Service

Auckland, 6 June 2008: Nielsen Online, a service of The Nielsen Company, announced today that internet audience traffic to the Yahoo!Xtra website ( commenced reporting on its New Zealand Market Intelligence service from 1st June 2008. Nielsen Online’s Market Intelligence is New Zealand’s internet industry-supported audience measurement auditing service.

“Yahoo!Xtra’s decision to be audited by Nielsen Online will allow agencies, publishers and other participants in the local internet market to identify the volumes, characteristics and behavioural patterns of the Yahoo!Xtra online audience,” said Ivan Fuyala, Commercial Director of Nielsen Online New Zealand. “With the massive growth we are seeing in online advertising spend, delivering robust data to satisfy marketing professionals and agency requirements is critical.”

“New Zealand Market Intelligence allows participating publishers and advertising agencies to rank websites by key online metrics overlayed with demographic information of the site visitors,” continued Fuyula. “Yahoo!Xtra’s inclusion increases the value proposition for everyone involved and is something that many in the industry have been looking forward to. It will also greatly benefit Yahoo!Xtra to now be measured on a level playing field with other local players through industry supported methodology.”

Kevin Bowler CEO of Yahoo!Xtra is also positive about the strategic move “as one of New Zealanders’ favourite web sites, we are very pleased to be represented in the data that most agencies use to plan advertising campaigns”.


© Scoop Media

Business Headlines | Sci-Tech Headlines


By May 2018: Wider, Earlier Microbead Ban

The sale and manufacture of wash-off products containing plastic microbeads will be banned in New Zealand earlier than previously expected, Associate Environment Minister Scott Simpson announced today. More>>


Snail-ier Mail: NZ Post To Ditch FastPost

New Zealand Post customers will see a change to how they can send priority mail from 1 January 2018. The FastPost service will no longer be available from this date. More>>


Property Institute: English Backs Of Debt To Income Plan

Property Institute of New Zealand Chief Executive Ashley Church is applauding today’s decision, by Prime Minister Bill English, to take Debt-to-income ratios off the table as a tool available to the Reserve Bank. More>>


Divesting: NZ Super Fund Shifts Passive Equities To Low-Carbon

The NZ$35 billion NZ Super Fund’s NZ$14 billion global passive equity portfolio, 40% of the overall Fund, is now low-carbon, the Guardians of New Zealand Superannuation announced today. More>>


Split Decision - Appeal Planned: EPA Allows Taranaki Bight Seabed Mine

The Decision-making Committee, appointed by the Board of the Environmental Protection Authority to decide a marine consent application by Trans-Tasman Resources Ltd, has granted consent, subject to conditions, for the company to mine iron sands off the South Taranaki Bight. More>>