LG Launches Third Black Label Series

Media Release

Secret Unveiled: LG Launches Third Black Label Series Handset LG Secret

26 June 2008: LG Electronics, worldwide leader in mobile communication technology and design, announces the launch of the third LG Black Label Series handset, LG Secret (KF750).

Following the success of its predecessors, LG Chocolate and LG Shine, the third model from the LG Black Label Series includes an innovative design and enriched technological features including one of the slimmest profiles for a 5 megapixel camera phone at just 11.8mm. The phone was developed to satisfy the refined tastes of trendsetters who desire a sophisticated design with an enduring elegance.

The name Secret symbolises a slender and stylish handset that does not compromise the benefits and convenience of LG's smart, digital technology. The meaning of the pet name, 'LG Secret,' is to tantalise the user with the phones features and explore the inner workings of the handset that will never go out of style.

"The success of the previous models in the Black Label Series confirmed that consumers are looking for timeless elegance, personal style and digital sophistication with their mobile phones," says Carli Wilson, Marketing Manager of LG Electronics Mobile Communications. "LG Secret is designed to diversify the way users interact with their handsets."

Timeless Style

LG Secret will always look new thanks to the materials incorporated into the phone. Carbon fibre, one of the strongest composite materials used in aerospace and high-performance automotives, adds to the handset's durability without compromising its sleek design. Tempered glass, adding sheen and strength, shields the front LCD with a polished simplicity and enhances the quality of multimedia experience. Neon Touch Navigation buttons sensitively respond to commands with illustrious effects in lavish blue.

Timeless Memories

Equipped with an advanced 5.0 megapixel camera built into one of the slimmest profile of any camera handset on the market (at 11.8mm), LG Secret boasts 120 fps video and recording and playback. Timeless moments can be decorated with powerful photo and video editing features including Morphing (facial editing) and SmartLight(tm) that automatically adjusts the picture's light settings. Users can also take advantage of the Movie Maker software in the handset to create their own music videos.

Timeless Entertainment

Entertainment features include Touch Media that takes advantage of the touch screen to directly access five multimedia functions in a single button - music, photos, games, documents, and FM radio. Users can simultaneously flick through photos on the screen while listening to music. Word, Excel and PowerPoint files are easy to open. Also inside are motion games that have a gyroscope-like effect enabled by the accelerometer sensor. With a tilt or rotation of the handset, the user can throw a dart, hook a fish, or navigate a maze.

Timeless Convenience

LG Secret makes life easier with Bluetooth auto-sync that automatically synchronises with the PC and users do not have to be hassled by tangled USB cables. The Auto Rotating Display shifts the image on the screen for viewing in any position. Simply switch your view from narrow to wide by holding the phone horizontally. The Auto Luminance Control adjusts the screen lighting according to ambient brightness which results in viewing that is always clear. The third LG Black Label Series handset even stays true to the fundamentals, with Voice Clarity technology that guarantees the user with perfect sound quality even in a noisy environment.

LG Secret will be available in July from Vodafone retailers throughout New Zealand. RRP $899.

About LG Electronics

LG Electronics (KSE: 06657.KS) is a global leader in providing cutting-edge, convergent electronics, information and communications products designed to meet the diverse needs of fast-changing consumers. With consolidated sales of US$37.7 billion and overseas sales of US$ 32.6 billion (86% of total sales), LG Electronics employs more than 70,000 employees in 76 subsidiaries located in 39 countries and operates four business units including Mobile Communications, Digital Appliance, Digital Display and Digital Media.

ENDS

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