Dymocks Expands Across New Zealand
30 June 2008
Booklover's Book Store Dymocks Expands Across New Zealand
Dymocks Booksellers is launching an expansion drive across New Zealand.
A favourite of booklovers, Dymocks already has seven stores in the North Island and will add another two in the next few months, followed by a push into the South Island.
General Manager Andrew Howard said new Dymocks' stores would open in Mt Eden in Auckland and Smales Farm on the North Shore in August.
"Combine those two openings with the new stores we launched late last year in Hamilton and Tauranga and Dymocks in New Zealand will have nearly doubled in size in under a year."
Howard said the company was upbeat about the state of the retail market for books.
"While, in the current economy, people might not be buying big ticket items like furniture and plasma televisions, they are still willing to buy smaller items like books and DVDs as a treat for themselves.
"Via our expansion into Mt Eden and Smales Farm, we expect to grow the market overall as our research shows there is capacity in both areas for another bookseller."
Howard said New Zealand was a nation of booklovers and that was unlikely to change.
"Next year, our focus will be on developing Dymocks in the South Island and we have already started the process of identifying possible franchisees," Howard said.
"Areas being considered include Dunedin, Christchurch, Queenstown and Nelson although it is too early to say where we will launch first."