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Paul & Joe Sister 08

Media release 01 July 2008


The Paul & Joe Sister diffusion line, created by company founder and creative director Sophie Albou in 2006, began in response to an emerging market need for accessible yet sought- after pieces, which are easily interpreted into our everyday life. Inspired by Sophie’s childhood, the Sister collection observes the sophistication of Parisian style but introduces a younger, fresher and more playful touch.

Paul & Joe Sister’s 08 collection presents a soft line of colours such as greys and pinks complimenting interesting and flamboyant prints in galahs, butterflies and graphics. Youthfulness with a touch of elegance and refinery is revealed through oversized pullovers. Fluidity and femininity play an important role with fine delicate fabrics and knits. The collection epitomizes accessible style and aspires to sophistication without losing a touch of youthfulness. Très sophistiqué, oui?

Paul & Joe Sister 08 will be available from August 08 exclusively at Ruby


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