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Campbell Live Shows Strong Yearly Ratings Growth

July 2, 2008

Campbell Live Shows Strong Yearly Ratings Growth

CAMPBELL LIVE has shown strong ratings growth across key demographics in the year from June 2007, to further strengthen its lead over Close Up in some key audience groups.

The ratings share in the 18-49 Metro demographic for CAMPBELL LIVE has increased by 16% to 24.3% against Close Up’s 18.9%.

In the key 18-49 Auckland demographic CAMPBELL LIVE has shown a huge 24% increase in viewer share from this time last year to 24.3% of the market, as opposed to Close Up’s 18.7%.

In Close Up’s demographic of 25-54 Auckland, CAMPBELL LIVE has showed a 17% ratings increase
year-on-year from 2007, bringing its audience share to 24.6%, while Close Up is sitting on 22.6% with a negative growth of -7% and in its key demographic of 25-54 national a negative growth of –9%.

Mark Jennings, TV3’s Director of News and Current Affairs, comments: “In the past year the team at Campbell Live has worked extremely hard to give their audience a broad range of quality current affairs, consumer and entertainment stories. The fact that these ratings shares show such impressive growth is tangible proof that their hard work is paying off.”


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