Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

TVNZ Forms Partnership For Digital Extension

July 2008

TVNZ Forms Partnership For Digital Extension Of The Amazing Extraordinary Friends

TVNZ has launched a digital extension of hit local series The Amazing Extraordinary Friends (AEF) in a landmark partnership with NZ On Air and Greenstone Pictures.

Housed on tvnz.co.nz, the AEF website enables fans to interact with the show through exclusive video content, behind the scenes information, games and competitions.

The site has received funding from NZ On Air as part of its new Digital Content Partnership Fund and is produced by TVNZ's online team with content supplied by Greenstone.

TVNZ's Head of Marketing and Emerging Business Jason Paris says that the AEF site is a great example of TVNZ's guiding strategy: "Inspiring New Zealanders on every screen".

"Our strategy is to offer viewers content on multiple platforms and online is obviously an important part of this. Fans of AEF are always online, that's where they get their information and how they communicate with their friends. So online is where we wanted to take the show."

Paris says that partnering with NZ On Air and Greenstone in this venture is a significant step for TVNZ's digital strategy.

"It's great to have NZ On Air's support, recognising that taking content online is an important extension for local production."

NZ On Air's CEO Jane Wrightson says that the AEF partnership is one of the first projects to be confirmed by the agency after the opportunity to fund online content was created by the recent Broadcasting Act amendment.

"The AEF project provided a wonderful opportunity for NZ On Air to move into the digital space in association with an already successful broadcast series. It is also appropriate that as one of our first online projects the target audience is one that easily embraces the opportunities presented by interactive web content".

AEF producer Peter Clews believes that the AEF site is leading the way, reflecting the fact that in the future, television content will be delivered on a range of media.

"Having material online is changing the way that people are viewing and seeking their entertainment material, but the AEF site is not just another viewing platform, it's a creative tool and fans will be part of the process.

"A lot of the material on the site will actually be generated by viewers. We want people to create their own superheroes who may actually end up being in Amazing Extraordinary Friends."

The second series of The Amazing Extraordinary Friends starts on TV2 at 4pm from tomorrow, Saturday 5 July. The production is funded by NZ On Air and TVNZ, and is created by Stephen Campbell and produced by Matt McPhail for Greenstone Pictures.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Back Again: Government Approves TPP11 Mandate

Trade Minister Todd McClay says New Zealand will be pushing for the minimal number of changes possible to the original TPP agreement, something that the remaining TPP11 countries have agreed on. More>>

ALSO:

By May 2018: Wider, Earlier Microbead Ban

The sale and manufacture of wash-off products containing plastic microbeads will be banned in New Zealand earlier than previously expected, Associate Environment Minister Scott Simpson announced today. More>>

ALSO:

Snail-ier Mail: NZ Post To Ditch FastPost

New Zealand Post customers will see a change to how they can send priority mail from 1 January 2018. The FastPost service will no longer be available from this date. More>>

ALSO:

Property Institute: English Backs Of Debt To Income Plan

Property Institute of New Zealand Chief Executive Ashley Church is applauding today’s decision, by Prime Minister Bill English, to take Debt-to-income ratios off the table as a tool available to the Reserve Bank. More>>

ALSO:

Divesting: NZ Super Fund Shifts Passive Equities To Low-Carbon

The NZ$35 billion NZ Super Fund’s NZ$14 billion global passive equity portfolio, 40% of the overall Fund, is now low-carbon, the Guardians of New Zealand Superannuation announced today. More>>

ALSO: