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Software Associates Breaks Into Australian Market

14th July, 2008

Software Associates Breaks Into Australian Export Market With Wireless Barcode Scanning System For Warehouses

Software Associates, one of New Zealand’s fastest growing information technology specialists, has started exporting an innovative warehouse management product to Australia. Independent Distillers Group, a major manufacturer and distributor of alcoholic beverages, is the first organisation to have implemented the solution, with the system now operating at their Melbourne and Sydney facilities.

The solution utilises the dcLINK wireless data capture system from Software Associates strategic partner, Data Systems International (DSI). A pivotal step was integrating dcLINK with IDA’s comprehensive business management solution, Microsoft Dynamics AX. Both products are well established globally, however integrating the two was a world first, using technology developed by Software Associates.

Initial feedback from IDA has been positive. Group Business Analyst at Independent Distillers, Crystal Chan, says:

‘The hardware, software and process framework that Software Associates has provided us with has significantly streamlined warehouse product handling. I am sure that we will be much more productive, profitable and efficient now that we are able to track inventory using bar code scanning and mobile application technology.’

Michael Harrod, Operations Manager at Software Associates, agrees:

‘Previously, IDA was entering data manually from paper which is time consuming and inefficient. The new system will help reduce costs and improve profitability. Efficiency, accuracy and visibility will all be much improved.

‘We are extremely proud of the results that we have achieved for IDA and look forward to helping other businesses across Australasia.’

Further information on Software Associates and warehouse management solutions can be found at


Further Information:

Software Associates:

Since 1988, Software Associates has provided hardware solutions and software development services to the business community. As a Microsoft Gold Certified Solution Provider, Software Associates has a highly qualified team of developers with a wide range of skills including software analysis and design, development, implementation and support. To find out more about Software Associates, visit

Independent Distillers Group:

Founded in Auckland, New Zealand in 1987 as Independent Liquor (NZ) Ltd, the now named Independent Distillers Group is still privately owned and operated with sales and export markets worldwide.

The Independent Distillers Group is a manufacturer and distributor of alcoholic beverages. Its core business is its own ready to drink (RTD) brands which are continuously evolving. Independent Distillers also produces a selection of beer, wine and spirits under its own brands, and is beginning to distribute licensed brands in some markets.


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