Mountain Buggy gets a makeover
FOR IMMEDIATE RELEASE
25 July 2008
Mountain Buggy® gets a makeover
Wellington, NZ - In the face of growing competition in the stroller market, Mountain Buggy® is roaring back with a whole new brand identity. Over the past few years, Mountain Buggy®, the only New Zealand made stroller company, has done worldwide research to better understand what consumers are looking for when they decide to purchase their stroller.
What they found was a global tribe of Mountain Buggy® lovers and a need for a repositioning of the brand leveraging Mountain Buggy® positives – engineering credibility, safety, trust, ease of use, versatility and commonsense but adding vibrancy, sociability, style and design inspiration. A brand that today’s parents see as allowing them to ‘share their world’ (whatever that may be) with the new addition to the family in comfort and style.
The changes made to the brand include a new logo and bright new brand colors and photography, as well as an interactive web site and an unmatched 3-year global warranty program. Described by consumers as fun, fresh and fashionable it is stylish and aspirational as well as energetic and confident. A balance of form and function.
Please visit www.mountainbuggy.com for a look at the bright new side of Mountain Buggy®.