Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Mountain Buggy gets a makeover


25 July 2008

Mountain Buggy® gets a makeover

Wellington, NZ - In the face of growing competition in the stroller market, Mountain Buggy® is roaring back with a whole new brand identity. Over the past few years, Mountain Buggy®, the only New Zealand made stroller company, has done worldwide research to better understand what consumers are looking for when they decide to purchase their stroller.

What they found was a global tribe of Mountain Buggy® lovers and a need for a repositioning of the brand leveraging Mountain Buggy® positives – engineering credibility, safety, trust, ease of use, versatility and commonsense but adding vibrancy, sociability, style and design inspiration. A brand that today’s parents see as allowing them to ‘share their world’ (whatever that may be) with the new addition to the family in comfort and style.

The changes made to the brand include a new logo and bright new brand colors and photography, as well as an interactive web site and an unmatched 3-year global warranty program. Described by consumers as fun, fresh and fashionable it is stylish and aspirational as well as energetic and confident. A balance of form and function.

Please visit for a look at the bright new side of Mountain Buggy®.


© Scoop Media

Business Headlines | Sci-Tech Headlines


By May 2018: Wider, Earlier Microbead Ban

The sale and manufacture of wash-off products containing plastic microbeads will be banned in New Zealand earlier than previously expected, Associate Environment Minister Scott Simpson announced today. More>>


Snail-ier Mail: NZ Post To Ditch FastPost

New Zealand Post customers will see a change to how they can send priority mail from 1 January 2018. The FastPost service will no longer be available from this date. More>>


Property Institute: English Backs Of Debt To Income Plan

Property Institute of New Zealand Chief Executive Ashley Church is applauding today’s decision, by Prime Minister Bill English, to take Debt-to-income ratios off the table as a tool available to the Reserve Bank. More>>


Divesting: NZ Super Fund Shifts Passive Equities To Low-Carbon

The NZ$35 billion NZ Super Fund’s NZ$14 billion global passive equity portfolio, 40% of the overall Fund, is now low-carbon, the Guardians of New Zealand Superannuation announced today. More>>


Split Decision - Appeal Planned: EPA Allows Taranaki Bight Seabed Mine

The Decision-making Committee, appointed by the Board of the Environmental Protection Authority to decide a marine consent application by Trans-Tasman Resources Ltd, has granted consent, subject to conditions, for the company to mine iron sands off the South Taranaki Bight. More>>