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Underwear giant searches for NZ’s best buns!

International underwear giant searches for NZ’s best buns!

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smys 2007 International finalists


The search is on for best male and female bottoms around the world

International lingerie brand sloggi is on the search for NZ’s most beautiful male and female bottoms for the 2nd annual “Show me your sloggi” (smys) campaign. The national male and female winner will attend the international finals in Paris, France, in November and be in to win a sloggi modeling contract, 15,000 Euro prize money, and bum insurance.

This is the first year that New Zealanders can enter, and those who do will be up against participants from 31 countries and regions around the world; it’s a chance to show where in the world underwear particularly sits best!

Victoria Fitzgerald, National Sales Manager for Triumph NZ, thinks it’s time to show the world what Kiwis have got: “Last year’s winners were from Romania and Bulgaria, but NZ breeds great bottoms and we’re looking for the best to send to France!”

An online and interactive contest, sloggi® is encouraging people across the globe (aged over 18) to upload photographs of their behind on to or visit the sloggi® website to view the contenders and cast their votes for their favourite bottom.

Just how enthralled young male and female users from around the world are to bring the all too neglected bottom from out of its shadowy existence can be proved by the response to the 2007 competition: over six million unique visitors uploaded and placed 30,000 pictures, and over 37 million votes were cast.

The NZ finalists will be determined by public voting, and then will face a national judging panel who will select NZ’s top male and female bottoms. The two winners will then travel to Paris in November 2008 to take part in the international smys final.

Voting takes place on the campaign website, and everyone is eligible to register to vote, so show your support of your favourite buns!

With this unique international competition sloggi once more proves to be the world’s ultimate bum expert. Every derriere is unique and sloggi loves them all!

Sloggi product is available at selected department and boutique lingerie stores in NZ – for stockists call 0508 415 415.

Triumph International is one of the world’s largest underwear manufacturers. The company enjoys a presence in over 120 countries with its core brands Triumph®, sloggi®, Valisère® and HOM®. Triumph employs more than 42,000 people and achieves a turnover of CHF 2.5 billion (2007).

Do you own the World’s most beautiful behind?
The winners of the best New Zealand male and female bottoms will be flown to Paris to participate in the international grand final with finalists from all 31 participating countries.

Those crowned with the title of World’s Most Beautiful Bum will win:
- A modelling contract with sloggi
- 15,000 Euros (around NZ$30,000)
- Insurance cover for their precious backside


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