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Lumino Unveils Fresh New Look In Wellington

Media Release
15th July, 2008

Lumino The Dentists Unveils Fresh New Look In Wellington

There’s a bright new smile for many Wellington patients visiting their dentists. Lumino The Dentists, New Zealand’s only national dental healthcare group, is giving its Wellington practices a facelift. New colours, signage and an updated logo are all part of a rebranding initiative that will reinforce the group’s position as the county’s largest and most trusted dental network.

The growth of Lumino The Dentists, which is expanding at a rate of more than six practices a year, has been driven by an increasing demand, within New Zealand, for quality, dental services. The new look is part of Lumino’s commitment to a national identity for its family of high quality practices.
Anthony Wong, lead dentist at LTD Anthony Wong & Associates says: ‘We are very pleased with what has been done. Everything looks very smart. On top of this, the rebranding has significantly increased awareness of the Lumino The Dentists brand. A lot of people have seen the signage and have come into the practice to ask about it.’

‘I have also been very impressed with the refreshed Lumino website,’ adds Anthony. ‘A number of new clients have found us via the website and have made appointments through the online booking forms.’

John Burton, lead dentist at LTD Burton and Brown, is also happy with how the rebranding has been approached:

‘I am incredibly satisfied with what has been proposed for the practice. My concerns have been taken into consideration and the rebranding has been tailored to meet both my team and patients’ needs and wants. We are proud to be a part of the Lumino The Dentists group and are very excited to see what the future holds.’

More information on Lumino The Dentists, along with an online booking form and details of local practices, can be found at


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