Trader Group performing well despite economy
Wednesday, 13 August, 2008
Trader Group performing well despite challenging economy
Trader Group reports successful figures in the latest results released by Nielsen Media Research and the Audit Bureau of Circulation.
The real stars were Motorcycle Trader & News, which compared to the December ’07 audit results showed a 4.0% circulation increase to 7,617 copies and NZ Motorhomes, Caravans & Destinations, growing 6.9% in circulation. This is NZ Motorhomes, Caravans & Destinations highest circulation ever, for the first time reaching a circulation of more than 7,000 copies (7,001).
“The increase in circulation in both these titles is encouraging in this market,” said Rhiannon Boulton, Publisher of Trader Group.
“The figures are reflecting New Zealanders’ reactions to a challenging economy by swapping their four wheels for two, and opting rather to keep their holidays local and explore the many wonderful places on the road in New Zealand,” said Boulton.
In readership Trader Group showed a consistent performance reinforcing why it is the category leader: five out of six titles remained stable or showed growth compared to the previous period’s readership results*. Additionally Trader Group increased the total gross copies read to 594,000 across its titles.
For more information or comment, contact Trader Group Marketing Manager, Lynn Ross, (09) 308 2237 or 027 203 6204.
NZ Audited Bureau of Circulation; Total Net Circulation; Jan-Jun 2008
Nielsen National Readership Survey; (July 2007 – June 2008)
* Comparison to Nielsen National Readership Survey; (Apr 2007 – Mar 2008)
About ACP Media
ACP Media is New Zealand’s leading magazine publisher. The company’s ACP Magazines division publishes some of the country’s most popular magazines, including Woman’s Day, The Australian Women’s Weekly, Next, Taste, Metro and North & South. ACP Media’s Trader Group includes Auto Trader, Deals On Wheels, Farm Trader, Motorcycle Trader & News, Trade-A-Boat and NZ Motorhomes, Caravans & Destinations. ACP Media’s Property Magazines division publishes a range of real estate advertising titles including Property Press and Real Estate magazines. ACP Media operates a national distribution network through its division Netlink Distribution Company, which distributes publications to retailers across the country. ACP Digital includes a number of websites including taste.co.nz, netguide.co.nz, magshop.co.nz, sellmefree.co.nz, autotrader.co.nz and runwayreporter.co.nz. ACP Media is a subsidiary of ACP Magazines Limited in Australia, a division of PBL Media Limited. www.acpmedia.co.nz
www.autotrader.co.nz is New Zealand’s biggest, dedicated buying and selling vehicle website.
has been live for seven years and has successfully retained
the traditional Trader concept, while developing and
expanding as a quality consumer site. A wide range of
motoring topics are featured including motorsports, motor
shows, new car reviews, used car reviews – making
www.autotrader.co.nz the all round website for buying and
selling vehicles in New Zealand.