US$10 Million Deal with Major US Freight Company

Wednesday, 27 August 2008, 1:57 pm
Press Release: Imarda

Imarda Seals US$10 Million Deal with Major US Freight Company

Auckland, New Zealand – August 27th 2008 –

Fleet tracking solutions company Imarda Inc. has announced a US$10 million deal with a major, publically listed, US freight services company to provide an advanced Telematics based solution.

Imarda CEO, Selwyn Pellett, says the US$10 million contract represents one of the largest single deals for Telematics this year, with the majority of the deployment to be completed over the next 12 months.

“The contract is the result of almost two years of work,” says Pellett. “In that time Imarda undertook an extensive development program including; proof of concept work, an initial pilot deployment and a full supplier audit of Imarda’s design and manufacturing facilities.”

The contract will see Imarda supply more than 12,000 WiFi, Blue Tooth and PLC enabled Prolificx V300 Telematics devices and in excess of 40,000 electronic Trailer Identification Tags. Deployment will be rolled out across the US over a 10 month period. Imarda’s Trailer Identification Tag, developed specifically for this solution, is now the world’s smallest ID tags using existing Power Line Controller (PLC) protocols,

Imarda’s solution, used in conjunction with other technologies, will enable the company to capture and provide real-time vehicle information.  It will also significantly improve asset utilization, compliance and driver safety, while dramatically reducing data transmission costs.

“Imarda’s success is based on providing its customers with Telematics options that enable the rapid development of customised solutions to meet specific market needs,” says Pellett. “It is not a ‘one-size-fits all industry. You need to show customers you are highly flexible and able to work with them to maximise their competitive advantage.”

Pellett believes this deal has firmly established Imarda as the innovator in this space. It intends to continue to develop its SmartTrack fleet management software and Prolificx products to meet the needs of industry visionaries across global transportation and logistics markets.  

ENDS

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Imarda

Enterprise Fleet Management Solutions

Founded in 2007, Imarda builds and deploys sophisticated software and hardware capabilities which are transforming Fleet Management systems across the globe. Imarda's strength and point of differentiation lies in its revolutionary configurable ‘Action Engine' software. Action Engine is designed for ease of use for small to mid-range fleets and highly sophisticated bespoke recording and reporting tools for enterprise level fleets. Imarda's configurable software and hardware devices enriches a company's ability to manage their mobile assets, through customised and automated business intelligence tools.

Imarda enables customers to manage their mobile assets by exception, and empowers them to make the best possible decisions which impact their business. The Imarda i360 platform captures an unparalleled volume of vehicle and environmental data from our specialist hardware devices. It then securely stores that data at a granular level in the cloud, then processes it with a configurable customer rules engine (the Matrix). The end result being, a user-friendly insights interface with a series of automated actions or recommendations to help optimise business efficiencies and bottom-line profitability.

Imarda was founded in 2007 with the acquisition of two companies with a combined 11+ years in the designing and developing hardware and software for the GPS-based Fleet Management industry. Imarda now has a presence in Sydney, Melbourne, Perth, NZ, US, Malaysia and Fiji and customers all over the world. Imarda is beginning the global expansion phase of its i360 platform through global Franchisee partnerships.

Contact Imarda

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