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3 News Wins In Key Ratings Demographics

September 3, 2008

3 News Wins In Key Ratings Demographics In Year To Date Figures

3 NEWS has a significant ratings lead over its competitor, One News, in the 2008 year-to-date viewer share figures in some key demographics.

In the important 18-49 demographic, 3 NEWS is ahead by 11.7%, while in the 18-49 Metro demographic, which includes the five main cities, 3 NEWS has an impressive 44.4% lead over One News.

3 NEWS also leads by 37.3% in the key 18-49 Auckland Urban demographic. In One News' key demographic of 25-54 Metro, 3 NEWS leads by 14.7%.

Campbell Live is out-rating TV One's Close Up by 23.8% in 18-49 Metro and by 95.9% in 18-39 Metro.

TV3's late night news show Nightline also beats TV One's Tonight show in the 18-49, 18-49 Metro and 18-49 Auckland Urban demographics with 7.3%, 34.9% and a huge 85.7%, respectively.

Mark Jennings, TV3's Director of News and Current Affairs, comments: "It's very pleasing to see the long term trend of leadership in key demographics for 3 News, Campbell Live and Nightline continue through 2008. The strength of our news offering has accelerated even further since the conclusion of the Olympics, and this reveals strong viewer loyalty for our news and current affairs programmes."


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