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The Fiat 500 is The Sexiest Car on the Market

The Fiat 500 is The Sexiest Car on the Market, but Most Women Want an Alfa Romeo Mito for Christmas

The retro-inspired Fiat 500 has been named sexiest car of 2008 by the readers of, the UK-based women's car-buying website jointly run by the UK’s fastest growing woman’s magazine and the leading consumer car magazine, ‘What Car?’

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“The Fiat 500 is a great-looking supermini inside and out, and is perfect for a city shopping trip, a weekend in the country or doing the school run in style. What’s more, with purse-friendly running costs it won't break the bank,” says editor Alex Jenner-Fust.

But there's some competition for Fiat 500 on the horizon, in the shape of the stylish Alfa Romeo MiTo, which goes on sale in mid-2009. And women have their eyes on the car already, with almost 50% of respondents putting it top of their Christmas list.

Car advertising can cost millions of pounds, so manufactures have to think of innovative ways to publicise their cars so evecars asked readers which car promotions had caught their eyes this year and the Fiat 500 collected yet another award with top spot going to the Fiat 500's dramatic UK launch in the London Eye.


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