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New Study To Help Tech Exporters

Concentrate and PricewaterhouseCoopers press release

New Study To Help Tech Exporters

National sales and marketing benchmarking study to address biggest issues for Kiwi tech industry.

17 September 2008. Christchurch. - New Zealand exporters of technology will benefit from a survey that will help identify sales and marketing strategies most likely to support growth.

Concentrate Limited and PricewaterhouseCoopers today launched the "Market Measures 2008" survey online at and invited technology-based companies to participate.

"As an industry we are struggling to foot it internationally - only 1% of our 8000 plus technology companies are recording annual sales exceeding $15 million," says Concentrate's managing director Owen Scott.

"The main obstacle to New Zealand becoming more of a technology-based economy is not coming up with great ideas - we are already good at doing that, it is coming up with great ways of selling them to the world.

Mr Scott said a number of industry and government studies have pinpointed sales and marketing as a key weakness.

'Market Measures' will show how sales and marketing of Kiwi technology products compare to international benchmarks, and identify which sales and marketing approaches correspond closely to growth.

Mr Scott encouraged New Zealand-owned providers of technology products and services to participate at

Results of the survey will published in October 2008.

About Concentrate

Concentrate Limited is a New Zealand-based technology-marketing consultancy.

About PricewaterhouseCoopers

PricewaterhouseCoopers is the largest professional services organisation worldwide and in New Zealand, helping clients build value, manage risk and improve their performance.


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