Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

New Study To Help Tech Exporters

Concentrate and PricewaterhouseCoopers press release

New Study To Help Tech Exporters

www.marketmeasures.co.nz

National sales and marketing benchmarking study to address biggest issues for Kiwi tech industry.

17 September 2008. Christchurch. - New Zealand exporters of technology will benefit from a survey that will help identify sales and marketing strategies most likely to support growth.

Concentrate Limited and PricewaterhouseCoopers today launched the "Market Measures 2008" survey online at www.marketmeasures.co.nz and invited technology-based companies to participate.

"As an industry we are struggling to foot it internationally - only 1% of our 8000 plus technology companies are recording annual sales exceeding $15 million," says Concentrate's managing director Owen Scott.

"The main obstacle to New Zealand becoming more of a technology-based economy is not coming up with great ideas - we are already good at doing that, it is coming up with great ways of selling them to the world.

Mr Scott said a number of industry and government studies have pinpointed sales and marketing as a key weakness.

'Market Measures' will show how sales and marketing of Kiwi technology products compare to international benchmarks, and identify which sales and marketing approaches correspond closely to growth.

Mr Scott encouraged New Zealand-owned providers of technology products and services to participate at www.marketmeasures.co.nz.

Results of the survey will published in October 2008.

About Concentrate

Concentrate Limited is a New Zealand-based technology-marketing consultancy. www.concentrate.co.nz


About PricewaterhouseCoopers

PricewaterhouseCoopers is the largest professional services organisation worldwide and in New Zealand, helping clients build value, manage risk and improve their performance. www.pwc.co.nz


ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

By May 2018: Wider, Earlier Microbead Ban

The sale and manufacture of wash-off products containing plastic microbeads will be banned in New Zealand earlier than previously expected, Associate Environment Minister Scott Simpson announced today. More>>

ALSO:

Snail-ier Mail: NZ Post To Ditch FastPost

New Zealand Post customers will see a change to how they can send priority mail from 1 January 2018. The FastPost service will no longer be available from this date. More>>

ALSO:

Property Institute: English Backs Of Debt To Income Plan

Property Institute of New Zealand Chief Executive Ashley Church is applauding today’s decision, by Prime Minister Bill English, to take Debt-to-income ratios off the table as a tool available to the Reserve Bank. More>>

ALSO:

Divesting: NZ Super Fund Shifts Passive Equities To Low-Carbon

The NZ$35 billion NZ Super Fund’s NZ$14 billion global passive equity portfolio, 40% of the overall Fund, is now low-carbon, the Guardians of New Zealand Superannuation announced today. More>>

ALSO:

Split Decision - Appeal Planned: EPA Allows Taranaki Bight Seabed Mine

The Decision-making Committee, appointed by the Board of the Environmental Protection Authority to decide a marine consent application by Trans-Tasman Resources Ltd, has granted consent, subject to conditions, for the company to mine iron sands off the South Taranaki Bight. More>>

ALSO: