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Smith & Caughey breathes life into special dispay

Smith & Caughey’s breathes life into special window display

sloggi and leading department store announce special once-off ”lively” window display!

Auckland, New Zealand – Smith & Caughey’s (Newmarket store) and international lingerie brand ‘sloggi’ have teamed up to present a special “live” window display to celebrate the “Show me your sloggi” international promotion to find the world’s cutest bottoms!

The “lively” display will take place in Smith & Caughey’s main window on Broadway (Newmarket) tomorrow, Friday 19 September from 12-2pm.

"We are really excited to be part of this International sloggi promotion, and the live window adds a great deal of entertainment for our customers" says Ann Harray, Lingerie Buyer for Smith & Caughey

Victoria Fitzgerald (National Sales Manager for Sloggi NZ) is thrilled with the campaign, and is pleased to be able to take part in the competition for the first time: “This is a great opportunity for Kiwi men and women to have a shot at an international modelling contract, and it’s loads of fun!!”

The “Show me your sloggi” campaign is on the search for the world’s most beautiful male and female bottoms, and this year NZ has a chance to show the world where lingerie sits best.

The male and female national NZ winners will be flown to Paris in November for the international final where they have the chance to win a sloggi modelling contract, 15,000 EURO (approx. $NZ30,000) and bottom insurance!

Sloggi will also have a team in the Smith & Caughey’s (Newmarket store) lingerie department tomorrow from 10am-3pm to fit and showcase the new summer collection. Wearing the wrong sized bra can have negative effects on health and wellbeing, as well as being uncomfortable.

Victoria likens buying a bra to buying shoes – “You wouldn’t buy a pair of shoes without trying them on first, and it should be the same with your bra. People tend to stick to the same sized bra despite the difference in sizing between brands and other factors. It’s really amazing how many NZ women wear ill-fitting bras, and it’s something I’m always trying to change.”


Editors Notes:

“Show me your sloggi”
An online and interactive contest, sloggi® is encouraging people across the globe (aged over 18) to upload photographs of their behind on to or visit the sloggi® website to view the contenders and cast their votes for their favourite bottom.

Just how enthralled young male and female users from around the world are to bring the all too neglected bottom from out of its shadowy existence can be proved by the response to the 2007 competition: over six million unique visitors uploaded and placed 30,000 pictures, and over 37 million votes were cast.

The NZ finalists will be determined by public voting, and then will face a national judging panel who will select NZ’s top male and female bottoms. The two winners will then travel to Paris in November 2008 to take part in the international smys final.

Voting takes place on the campaign website, and everyone is eligible to register to vote, so show your support of your favourite buns! The NZ competition runs until 3 October 2008, and the 10 males and females with the most votes will go on to the national judging event to be held late October.

Sloggi product is available at selected department and boutique lingerie stores in NZ – for stockists call 0508 415 415 or visit


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