Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Auto Trader Repositions Brand

Media Release
22 September 2008

Auto Trader Repositions Brand

ACP Media’s Trader Group today confirmed changes to the weekly Auto Trader magazine.

Adrian Pickstock, General Manager of Trader Group, said, “Seven years ago, after studying international trends, we recognised the needs of our readers would change and that people would increasingly look to the internet when buying a car. So it was a natural and strategic progression for us at that time to launch,” he said.

In recent years, has grown significantly and is now a well established brand that has enjoyed considerable success attracting thousands of motoring enthusiasts each month.

As a result of the success of the company has made the decision to cease publication of the weekly Auto Trader magazine.

Mr Pickstock believed that combining with a network of selected free regional print editions would strengthen the Auto Trader brand as a multimedia offering.

“Readers can now choose how they want to access information when they are considering their next car, and advertisers will have the ability to target car buyers nationally and regionally across several media offerings.”

Mike Stock, the award winning editor of the magazine will continue to be involved with the brand as a contributor to

“We have terrific development plans for in the New Year – including the launch of new state of the art multimedia platforms. We are also investigating further free regional editions of weekly Auto Trader publications across the country,” said Mr Pickstock.

The last retail edition of the Auto Trader magazine will be on sale on October 2.


© Scoop Media

Business Headlines | Sci-Tech Headlines


By May 2018: Wider, Earlier Microbead Ban

The sale and manufacture of wash-off products containing plastic microbeads will be banned in New Zealand earlier than previously expected, Associate Environment Minister Scott Simpson announced today. More>>


Snail-ier Mail: NZ Post To Ditch FastPost

New Zealand Post customers will see a change to how they can send priority mail from 1 January 2018. The FastPost service will no longer be available from this date. More>>


Property Institute: English Backs Of Debt To Income Plan

Property Institute of New Zealand Chief Executive Ashley Church is applauding today’s decision, by Prime Minister Bill English, to take Debt-to-income ratios off the table as a tool available to the Reserve Bank. More>>


Divesting: NZ Super Fund Shifts Passive Equities To Low-Carbon

The NZ$35 billion NZ Super Fund’s NZ$14 billion global passive equity portfolio, 40% of the overall Fund, is now low-carbon, the Guardians of New Zealand Superannuation announced today. More>>


Split Decision - Appeal Planned: EPA Allows Taranaki Bight Seabed Mine

The Decision-making Committee, appointed by the Board of the Environmental Protection Authority to decide a marine consent application by Trans-Tasman Resources Ltd, has granted consent, subject to conditions, for the company to mine iron sands off the South Taranaki Bight. More>>