Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Autotrader brand is stronger now than ever before.

Brand Autotrader

The Autotrader brand is stronger now than ever before.

In fact had more visitors to the site in September (152,058 ) than the magazine had over the same period at any time in its history.

So what makes up the Autotrader brand?

• - the website;
• Autotrader Auckland and Autotrader Waikato – the weekly, free pick up magazines;
• our dedicated team of staff;
• and all of our 500 loyal, dealer customer base is New Zealand’s number one website dedicated to motoring. Our website is not a sub-section of a news site, it is not part of a general trading site – all of our content is focused purely on motoring. Visitors to our site know this. attracts people who are in the market to buy or sell a car. is for the serious car buyer. It is for the motoring enthusiast. Our site has in excess of 32,500 vehicles for sale and over 2,260 articles and reviews which are updated on a daily basis.

This year, has experienced a significant surge in visitors to the site. Since January 2008, the number of unique visitors per month has increased by 23% to 152,058 in September. This figure is impressive as the online automotive category as a whole has declined by 4% in the period January to September 08. markets itself aggressively through partnership sites and Google campaigns. These sites include MSN, YahooXtra, Scoop and Get Frank.

To date, has been a market leader in innovation:
• autotrader mobile – search for your car by mobile
• autotrader video – see a live car demonstration
• autotrader search – the fastest and easiest way to search
• dealerpoint and smart trader – fast and easy stock management systems

2009 promises to be a bigger year for with new innovations and launches. We look forward to engaging more users to – and ultimately to Autotrader, the brand.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Crown Accounts: Slightly Softer Growth Expected In PREFU

A slightly softer growth forecast is the main feature of largely unchanged Pre-election Fiscal Update compared to the Budget forecasts three months ago, Finance Minister Steven Joyce says. More>>


Water: Farming Leaders Pledge To Help Make Rivers Swimmable

In a first for the country, farming leaders have pledged to work together to help make New Zealand’s rivers swimmable for future generations. More>>


Unintended Consequences: Liquor Change For Grocery Stores On Tobacco Tax

Changes in the law made to enable grocery stores to continue holding liquor licences to sell alcohol despite increases in tobacco taxes will take effect on 15 September 2017. More>>

Back Again: Government Approves TPP11 Mandate

Trade Minister Todd McClay says New Zealand will be pushing for the minimal number of changes possible to the original TPP agreement, something that the remaining TPP11 countries have agreed on. More>>


By May 2018: Wider, Earlier Microbead Ban

The sale and manufacture of wash-off products containing plastic microbeads will be banned in New Zealand earlier than previously expected, Associate Environment Minister Scott Simpson announced today. More>>