Paper Plus Again Scoops Gold
Media Release October 2008
Paper Plus Again Scoops Gold At Fly Buys Marketing Awards
For the second year in a row, the leading stationery and bookseller Paper Plus has won a top prize at the annual Fly Buys Marketing Awards, taking home the Gold Award in the Value Growth category for its Back to School campaign. As part of the campaign, Paper Plus surveyed 3,000 parents about the goings-on in Kiwi households during the busy end-of-holiday period, and offered Fly Buys points for back-to-school purchases.
Paper Plus Group Marketing Manager Lyle Hastings said his team was delighted to be recognized again in 2008. “We put a lot of thought and effort into this campaign. Historically, we have watched the peak in sales of books and particularly stationery at this time of year, and we felt it would be a boost to parents, at a busy and stressful time, to reward these purchases.
“The judges acknowledged the work of the Paper Plus marketing team, and we have to give credit also to the owners and staff of the 102 Paper Plus stores for supporting our marketing strategies and making the Back to School campaign work for our customers.”
The judges said of Paper Plus’ award, “Paper Plus set themselves a long list of detailed and ambitious objectives and then over-delivered in every respect. More customers spent more, and average sales increased beyond expectations.”
The Fly Buys Marketing Awards are open to the 36-plus brands, among them many leading retailers, which participate in the Fly Buys programme. The awards recognize innovative and successful use of the Fly Buys programme, now in its thirteenth year.