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Kiwis flock to online accommodation booking

Kiwis flock to online accommodation booking

-- Online travel pioneer notches up 107,000 New Zealand members; turns 10

Auckland, 7 October 2008 – says a generous loyalty programme is a key factor in the rising local popularity of its hotel accommodation search and booking website.

The online travel pioneer, which last month ticked over 107,000 New Zealand members since entering New Zealand 10 years ago, offers member rebates of up to eight percent of the hotel booking value, which can then be put towards new HotelClub bookings.

HotelClub Managing Director Chloe Lim says the rebate stands up strongly against many other points based loyalty programs, which are often confusing and come with strict conditions.

“Redeeming points for what you want, when you want to, is sometimes difficult. Airline frequent flyer programs are the biggest offenders,” Lim says. “We focus on giving members redeemable dollars, free of red tape.”

Part of global online travel company Orbitz Worldwide (NYSE: OWW), HotelClub has six million members globally. Lim credits good timing, HotelClub’s DreamClub rewards system and “some of the best deals on the planet” as the main factors behind the company’s success.


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