Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Shotover Jet launches new international brand

Media release from Shotover Jet
30 October 2008

Shotover Jet launches new international brand


The world’s most exciting jet boat ride

Queenstown’s Shotover Jet, the world’s most exciting jet boat ride, is launching a dynamic new campaign to further strengthen its position as a market leader in the New Zealand tourism industry.

Building on its already internationally recognised brand and iconic status, the Shotover Jet management and marketing team believed it was time for a brand ‘refresh’ and a new and stronger ‘look’ to its promotional and advertising material.

After intensive customer-driven research, the result is a sharp new brand design and superb new canyon imagery to convey the thrill factor of a Shotover Jet trip and its unique and dramatic location. There is a strong focus on the key factors that make Shotover Jet different from other activities, clear and concise wording, and more use of the company’s distinctive red in all collateral.

“This is the largest revamp the company has undertaken since it rolled out the Thrill Therapy concept in the late ‘90s, and if anything is going to make us stand out even more in the minds and hearts of potential clients, this is it,” said Shotover Jet Manager Clark Scott.

“We’ve got a totally unique location and we offer a totally unique experience, but as more and more activities compete for the tourism dollar in Queenstown and around New Zealand we have to continually reinforce the fact that we’re at the top of our game, and that a Shotover Jet trip isn’t just a great thing to do, it’s a ‘must do’.

“We’ve thrilled more than 2.5 million people since 1970, and this brand refresh is going out there to remind the next 2.5 million people that they can’t afford NOT to experience the world’s most exciting jet boat ride.

“Taking stronger ownership of the colour red and using dramatic canyon images reinforces the fact that we’re exciting and unique, and the new brochures, posters, vehicle branding and advertising certainly get that message across.

“It’s all about real people having fun, and setting the platform for another 38 years of success.”

The new-look brand will be unveiled at an industry and media launch event today (Thursday 30 October) at Shotover Jet’s Arthurs Point headquarters and will be launched to the public tomorrow (Friday 31 October).

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Water: Farming Leaders Pledge To Help Make Rivers Swimmable

In a first for the country, farming leaders have pledged to work together to help make New Zealand’s rivers swimmable for future generations. More>>

ALSO:

Unintended Consequences: Liquor Change For Grocery Stores On Tobacco Tax

Changes in the law made to enable grocery stores to continue holding liquor licences to sell alcohol despite increases in tobacco taxes will take effect on 15 September 2017. More>>

Back Again: Government Approves TPP11 Mandate

Trade Minister Todd McClay says New Zealand will be pushing for the minimal number of changes possible to the original TPP agreement, something that the remaining TPP11 countries have agreed on. More>>

ALSO:

By May 2018: Wider, Earlier Microbead Ban

The sale and manufacture of wash-off products containing plastic microbeads will be banned in New Zealand earlier than previously expected, Associate Environment Minister Scott Simpson announced today. More>>

ALSO:

Snail-ier Mail: NZ Post To Ditch FastPost

New Zealand Post customers will see a change to how they can send priority mail from 1 January 2018. The FastPost service will no longer be available from this date. More>>

ALSO:

Property Institute: English Backs Of Debt To Income Plan

Property Institute of New Zealand Chief Executive Ashley Church is applauding today’s decision, by Prime Minister Bill English, to take Debt-to-income ratios off the table as a tool available to the Reserve Bank. More>>

ALSO: