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New Zealand Rugby Union To Score With Stayinfront

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New Zealand Rugby Union To Score With Stayinfront Crm Solution

StayinFront to deliver integrated CRM, Analytics and Marketing capabilities to enable NZRU to better understand and support its 150,000 players, coaches and other stakeholders

AUCKLAND, NEW ZEALAND - 20 November 2008 - StayinFront, Inc., a global provider of enterprise customer relationship management (CRM) applications, decision support tools, data services and eBusiness systems, today announced it has won a contract to develop a new CRM solution for the New Zealand Rugby Union (NZRU).

The NZRU, national body for New Zealand’s national sport and the more than 150,000 players, coaches, referees and administrators who participate in the game, chose StayinFront for its integrated CRM functionality, ease of use and flexibility, which allows the NZRU to tailor the solution to exactly match its business models and processes.

NZRU IT Manager, Chris Hope said the decision was also influenced by StayinFront’s strong sporting pedigree, with existing clients like the Australian Rugby Union and National Rugby League, and the fact that StayinFront operates a large development team in New Zealand with extensive support capabilities.

“We will replace existing data silos at the NZRU with an integrated StayinFront CRM solution and roll out the technology to our 26 Provincial Rugby Unions, allowing us for the first time to obtain a 360 degree view of our participants, who range from schoolboys playing inter-school or club competitions right through to the high performance teams,” said Mr Hope.

“Not only will this allow us to better understand and support the rugby community, but the NZRU and Provincial Rugby Unions will be able to improve services to nearly 600 rugby clubs, 400 secondary schools and 500 primary schools involved with rugby in New Zealand,” he said.

The NZRU has purchased StayinFront CRM, StayinFront Analytics and StayinFront Marketing Center in an integrated solution that will be configured to meet its current and future requirements. Phase One of the implementation, to be completed before the 2009 rugby season kicks off in February, will enable the NZRU and Provincial Rugby Unions to register all New Zealand rugby players, coaches, referees, volunteers and other stakeholders and also manage club and school rugby competitions and results via the NZRU web portal.

The organisation plans to introduce functionality for its high performance areas in Phase Two.
Managing Director of StayinFront Asia Pacific, Tony Bullen, said StayinFront’s proven track record with similar organisations in Australia gave it valuable insights into the needs of the NZRU, allowing it to propose a solution to meet the organisation’s needs well into the future.

“While the New Zealand Rugby Union valued our experience with other sporting bodies, it was also important to them that we have the backing of a global company with substantial resources, that we operate across a range of sectors and could bring fresh ideas on how to best meet their needs,” Mr Bullen said.

“This is a great opportunity for StayinFront to work with another high profile New Zealand organisation, providing services to well over 150,000 people and we’re committed to applying our skills and expertise to ensure their success.”

About StayinFront, Inc.
StayinFront, Inc. is a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services and eBusiness systems. StayinFront offers rapidly configured and implemented solutions and services to manage and integrate all points of customer interaction including sales, marketing and customer support.

StayinFront has been chosen globally as a strategic CRM partner by many of the world’s top life sciences, consumer goods, financial services and business-to-business companies, and StayinFront solutions have been implemented in over 20 countries in 12 languages.

StayinFront’s flexible product architecture, object-oriented data modeling and range of deployment options provide an “exact fit” solution to help drive business processes, better manage the administrative functions of the system and lower ongoing costs of ownership.

StayinFront also offers a range of support services including, StayinFront Data Quality Services, to improve, standardize, augment and further leverage the informational assets contained in proprietary databases. Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit

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