Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Fresh SUBWAYsandwiches at your fingertips

MEDIA RELEASE

25 November 2008

 

Fresh SUBWAY® restaurant sandwiches at your fingertips    

SUBWAY® restaurant customers are letting their fingers do the ordering thanks to award-winning technology.

SUBWAY Express allows people to order SUBWAY online or by texting their order to a SUBWAY® store. Once an order is received, it’s ready to be picked up within seven minutes.

The text component of SUBWAY Express, developed by New Zealand mobile technology company Altaine, won best mobile application at this year’s TUANZ Innovation Awards, beating Kiwibank and TracMap NZ. Altaine head, Warren Tobin, said SUBWAY Express is a proving to be a popular method of ordering from the restaurant chain.

“Consumers who are time-poor, or those who do not want to wait in line, are embracing SUBWAY Express. For consumers, there is a very clear benefit – we eliminate the need to wait in line,” he said.

The implementation of SUBWAY Express is a first for the SUBWAY® chain worldwide and a world-first among quick service restaurants (QSR). SUBWAY® Development Agent for New Zealand, Mark Rutherglen, said Kiwis have taken to the technology. 

“What is perhaps most exciting, is the positive customer feedback that we now receive everyday. SUBWAY® customers love it.” 

Interest in SUBWAY Express is high among SUBWAY® restaurants internationally with SUBWAY® UK running a small pilot programme and interest from Asia and North America. SUBWAY® has reported the number of text orders have increased each month, with 250% annual growth since the service was launched in 2006.      

Tobin predicts companies will turn more to mobiles as a way to market their products to customers. “Mobile phones live in consumers’ pockets and purses so it makes sense  companies are looking to connect via this channel,” Tobin said.

“Mobiles are already entertainment devices, computers and multi-channel communication consoles. Within a short timeframe brands may deliver their own mobile TV channel to customers.”      

ENDS

 

 

 

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Back Again: Government Approves TPP11 Mandate

Trade Minister Todd McClay says New Zealand will be pushing for the minimal number of changes possible to the original TPP agreement, something that the remaining TPP11 countries have agreed on. More>>

ALSO:

By May 2018: Wider, Earlier Microbead Ban

The sale and manufacture of wash-off products containing plastic microbeads will be banned in New Zealand earlier than previously expected, Associate Environment Minister Scott Simpson announced today. More>>

ALSO:

Snail-ier Mail: NZ Post To Ditch FastPost

New Zealand Post customers will see a change to how they can send priority mail from 1 January 2018. The FastPost service will no longer be available from this date. More>>

ALSO:

Property Institute: English Backs Of Debt To Income Plan

Property Institute of New Zealand Chief Executive Ashley Church is applauding today’s decision, by Prime Minister Bill English, to take Debt-to-income ratios off the table as a tool available to the Reserve Bank. More>>

ALSO:

Divesting: NZ Super Fund Shifts Passive Equities To Low-Carbon

The NZ$35 billion NZ Super Fund’s NZ$14 billion global passive equity portfolio, 40% of the overall Fund, is now low-carbon, the Guardians of New Zealand Superannuation announced today. More>>

ALSO: