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Top Sites Oct 08 - High Income Household Incomes

Nielsen Online Market Intelligence - Top Sites for October 2008 - High Income Households Usage of the Internet

Please click here to view the website ranking of the top ten channels in the Nielsen Online Market Intelligence NZ domestic traffic showing the sites that attract the highest percentage of people, with a household income greater than $100,000 per annum, for the month of October 2008*.

The rankings do not show which websites have the actual highest traffic numbers (ie total number of unique browsers) of this demographic, but instead show which websites have the highest percentage of their traffic consisting of people from households, with a combined income greater than $100,000, for the month of October. For example, cio.co.nz is the number one ranking because 60.1% of its unique browsers meet the demographic requirement, but their total number of matched unique browsers equals 2,796. computerworld.co.nz on the other hand, in 5th place, has 51.1% of its unique browsers that meet the demographic requirement but their total number of matched unique browsers equals 12,627.

Demographic segmentation of website traffic can be an incredibly useful tool for marketers. Being able to identify what websites are dominated by which particular demographic can allow marketers to better target their advertising and promotions, resulting in better lead generation and lower overall cost.

These rankings can be customised to the needs of your publications and articles. Additional information outlining data on unique visitors, page impressions, visit durations, and demographics of visitors can also be forwarded for incorporation into articles. Any reproduction must include all headings/sub-headings and source information as set out in the rankings graphic.


ENDS

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