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Custom Residential Launches to Applause

12 DECEMBER 2008

New Real Estate Agency Has Positive Impact

Custom Residential Launches to Applause

After four days in business, Custom Residential – New Zealand’s newest real estate agency – is already reporting a positive response from a market that has been described as being on a “downwards spiral”, signifying change in the right direction.

Never before has a spotlight shined so brightly on an industry. In the wake of a “tight” market, credit crunch and anxious times, the real estate industry has been taking some punches. So it is perhaps with some surprise that a new real estate company has arrived on the scene. But, as the great saying goes “there’s no time like the present!”.

Custom Residential put up its first official “For Sale” sign earlier in the week at 12 Ardmore Road in Herne Bay.

Founder and Head of Business Development, Johnny Wills comments, “It is a challenging environment, but we believe that out of challenge comes change. No matter what the market is doing, people always need to buy and sell houses. But, we believe our offering of a fresher, younger, friendly and honest approach will give a refreshing option that we hope will improve the overall perception of the industry. The phone has been ringing hot since launch date and we are getting regular new listing enquiries, which is keeping the team positive that what has been deemed a risky time to launch is paying off. Custom Residential is not about gimmicks or quirks – we are solid and dependable and we are confident our results will speak for themselves.”

Johnny Wills is a 35-year-old former policeman who is now a highly successful real estate sales agent, well aware that the landscape of the industry has been changing rapidly. He continues, “At Custom Residential we will be handpicking a team of specialists to ensure only the right people with the right approach and attitude come on board. The industry needs an overhaul, and I’m more than happy to make a start!”

This is a fresh young face for the real estate industry, one that is confident about improving the overall public perception of the industry. It may appear a “risky” venture in the current economic climate, but Custom Residential is prepared for the spotlight and is determined to make a difference with substance.



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