Gull Diesel Goes the Extra Mile
MEDIA RELEASE FOR IMMEDIATE RELEASE
Gull Diesel Goes the Extra Mile - First Delivery to the South Island
Auckland, 22 December 2008 - Gull New Zealand announced today that it was making its first-ever large scale delivery of fuel to the South Island.
The delivery of more than 60,000 litres of diesel is, unusually, destined for a single customer, German cruise ship MS Bremen, currently berthed in Lyttleton Harbour.
"When we got the call from the ship's owners, asking if we could supply - we jumped at the chance to help", said Ulrik Olsen, Business Development Manager, Gull New Zealand Limited.
"We are glad to help customers anywhere in New Zealand, and we especially love to do things that others think aren't possible."
"Making this delivery in the middle of the Christmas rush has been a challenge, but one that Gull and transport partner Tranzliquid is more than capable of achieving."
"Gull is determined to be New Zealand's most competitive and consumer-aware fuel retailer. We go the extra mile for our customers, and this diesel delivery to the South Island is a classic example of our commitment."
Gull Petroleum was founded in 1976 with a single service station by a group of business people in Western Australia who saw the potential for an independent supplier. Rationalisation by the major oil companies
at the time offered Gull the opportunity of obtaining sites considered unviable by the multi-nationals. Adherence to a philosophy of low cost management, prudent investment decisions and a carefully planned
marketing strategy enabled Gull to increase its number of outlets to thirty-five by 1984, when ownership of the company was consolidated with the Rae family. Without much fanfare, Gull has expanded its network
to nearly 100 service stations. It has become a serious player, offering a real choice for motorists in an extremely competitive market. The company remains today a fully family owned operation
The Gull Group of Companies has grown from a small business to a modern, dynamic organisation of significance in the Australian and New Zealand petroleum industries. Furthermore, through Gull's aggressive
marketing approach, a planned increase in market share will herald the strengthening of the Gull name in Australia and New Zealand.
Gull in New Zealand
Gull started operations in New Zealand with the building of a state of the art terminal in Mount Maunganui in 1998. Tanks were relocated from Marsden Point by barge, a feat the opposition said was "impossible".
Gull made the first retail sales of petrol in 1999 and has grown the network to 32 branded sites. Gull was the first company to introduce low sulphur diesel to the New Zealand market bringing environmental benefits
well ahead of the opposition. In August 2007 Gull again set new environmental benchmarks for the industry with the first retail sale of Gull Force 10, New Zealand's first biofuel, 10% ethanol mixed with premium gasoline giving higher octane and cleaner performance. Gull is the only independent oil company operating in New Zealand and is credited with keeping the fuel market competitive and giving savings to the Kiwi motorist.