AVEENO Active Naturals

Media release January 23, 2009

Discover Nature’s Secret for Calming Sensitive Skin

Do you have super-delicate skin or red patches that just don’t seem to go away not matter what skincare products you use? Sensitive skin requires a softer touch, but it’s not always easy to find!

Too often we go looking for something when it was right in front of us all along! Instead of looking to the chemistry lab to solve your skin dilemmas, AVEENO® has found the secret to soothing skincare growing right in the garden.

The new range of Ultra Calming skincare from AVEENO Active Naturals® is formulated with Feverfew PFE™, a super-soothing natural botanical related to chamomile with potent anti-oxidant activity.

Feverfew may have the appearance of a common daisy but its skin-smoothing abilities are quite extraordinary! The use of this resilient flower in a skincare range is truly a revolutionary breakthrough as research has proven that Feverfew PFE™ calms redness and soothes sensitive skin or skin aggravated by dryness in as little as one week.

Now you can experience the soothing, beautifying benefits of this wondrous botanical every morning with AVEENO® Ultra Calming Daily Moisturiser with SPF 15. This moisture-rich formulation helps to visibly improve the signs of sensitive skin conditions in just seven days.

This unique facial moisturiser also delivers protection from the sun’s damaging UVA and UVB rays, so it’s ideal to apply in the morning to prepare your skin for the day ahead.

Come evening, you can continue your morning beauty regime with AVEENO® Ultra Calming Moisturising Cream – a rich formulation of soothing Feverfew PFE™ to renew your skin while you sleep.

Both these moisturising products from AVEENO are lightly fragranced to reflect the delicate scents of the botanical ingredients. Unlike other fragranced skincare products, these Ultra Calming moisturisers are hypoallergenic and non-comedogenic so they’re suitable to use on the most easily aggravated skin.

Cleansing can be a particularly rough skincare step on gentle skin which is why AVEENO® has also added a cleanser with soothing Feverfew PFE™ to its Ultra Calming skincare range.

AVEENO® Ultra Calming Foaming Cleanser has a light, foaming formula that gently cleanses and actually softens the skin with replenishing and relaxing active naturals.

This gentle solution lifts away dirt, oil and make-up without over-drying or aggravating your sensitive skin. AVEENO® Ultra Calming Foaming Cleanser is soap-free and fragrance-free so it’s gentle enough to use every day.

Recommended by U.S. dermatologists for more than 60 years the launch of the new AVEENO Active Naturals® Ultra Calming skincare range is part of the brand’s commitment to deliver results that women can actually see!

AVEENO® Ultra Calming Daily Moisturiser with SPF 15 (RRP of $22.95), AVEENO® Ultra Calming Moisturising Cream (RRP $22.95) and AVEENO® Ultra Calming Foaming Cleanser (RRP $18.95) are available from pharmacies and supermarkets nationwide.

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Feverfew: Anti-oxidant effects

For centuries feverfew has been esteemed for its unique medicinal properties – the ancient Romans documented feverfew as a natural remedy for ‘fewer fevers’, as well as for migraines. Feverfew, an ingredient related to chamomile, has recently been developed to remove a skin-sensitising component. The parthenolide-free feverfew was developed for its anti oxidant effects and to remove the skin-sensitising potential. Feverfew PFE™is proven to calm sensitive skin, reduce redness and calm aggravation due to dry skin.

Reference: Taylor, S. M.D. and Wu, J. M.D., Natural Ingredients in Dermatology, Skin & Aging, July 2005.

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Media release January 23, 2009

Discover Nature’s Secret for Naturally Radiant Skin

As we age our skin changes – often it becomes rough in texture, dull in appearance and more uneven in skin tone. Sadly, our lacklustre complexion does little to reflect the inner radiance and beauty we have inside.

Now AVEENO® has captured the essence of natural beauty and blended it with proven science to develop a skincare range – AVEENO Active Naturals® Positively Radiant® - that beautifies the skin just the way nature intended it!

AVEENO® scientists created a unique way to process the soybean to retain its naturally active benefits. The patented Total Soy Complex in the AVEENO® Positively Radian® range captures the multiple benefits of the natural soybean to reveal skin's true radiance and clarity and help diminish the appearance of fine lines, brown spots, blotchiness and roughness.

Start each day with AVEENO® Positively Radiant® Daily Moisturiser, available in SPF 15 and SPF 30. This unique facial moisturiser combines hydrating properties with UVA and UVB protection from the sun’s damaging rays so your skin glows with a healthy radiance.

In particular AVEENO® Positively Radiant® Daily Moisturiser SPF 30 contains patented technology, ACTIVE PHOTOBARRIER COMPLEX™, which provides advanced, long-lasting broad spectrum sun protection.

This moisturiser’s breakthrough formula with exclusive Total Soy Complex is clinically proven to even skin tone and texture. The formulation also contains natural light diffusers to reflect light and visibly smooth imperfections and immediately brings out skin’s radiance. It is also gentle enough to use every day, plus it’s oil-free, hypoallergenic and noncomedogenic.

AVEENO® Positively Radiant® Cleanser uses moisture-rich soy to lift away dirt, oil and makeup without over-drying for naturally radiant skin.

AVEENO® Positively Radiant® Cleanser helps even out skin tone and improve skin texture and is designed to be as natural as possible so it’s soap-free, oil-free, hypoallergenic and noncomedogenic.

You can also make light work of your cleansing routine with AVEENO® Positively Radiant® Daily Cleansing Pads. These dual-textured cleansing pads, pre-moistened with foaming skin-conditioning cleansers and natural soy, help even out skin tone and texture for naturally brighter and more radiant skin.

Each pad is smooth on one side to lift away dirt, oil and makeup and textured on the other side to gently exfoliate and smooth away dry patches. These soap-free and oil-free pads are perfect to use in the shower or even on the go.

Complement your cleansing routine and experience the benefits of natural soy extracts with AVEENO® Skin Brightening Daily Scrub. Use it daily to give your skin a brighter appearance and more radiant glow.

Forget about harsh chemicals stripping layers of the skin – AVEENO® Skin Brightening Daily Scrub includes smooth, round microbeads to gently exfoliate dull skin the natural way. It’s also soap-free, oil-free, hypoallergenic and noncomedogenic – so it’s perfect to use even when your skin requires a delicate touch.

Once you experience the multiple benefits of natural soy extracts on your face you’ll want to use it everywhere! That’s why AVEENO® has also developed a range of body products to complement the Positively Radian® facial range.

AVEENO® Positively Radiant® Moisturising Lotion is a fast-absorbing lotion that goes beyond moisturising to help bring out skin's natural radiance by visibly evening out skin tone and texture in as little as two weeks.

Like the facial products, AVEENO® Positively Radiant® Moisturising Lotion features Total Soy Complex to improve the overall appearance of skin and natural light diffusers to smooth your skin's imperfections — bringing out its natural radiance.

The rich blend of Active Natural® extracts and emollients lock in moisture for a full 24 hours to leave your skin noticeably softer and smoother all day long with natural light diffusers to visibly even out skin tone.

You can also treat your skin to this same naturally soothing and moisturising indulgence every time you shower with AVEENO® Positively Radiant® Exfoliating Body Wash with fine exfoliating microbeads to help smooth away dry surface skin and smooth skin texture.

AVEENO® Positively Radiant® Exfoliating Body Wash also cleanses and moisturises your skin with moisture-rich soy, to help visibly evening skin tone and texture. This creamy, foaming body wash is enriched with skin conditioning ingredients leaving your skin softer, smoother and brighter.

Finally there’s a complete skincare range so you can be a true natural beauty with radiant skin that glows with health and vitality. Try the Positively Radiant® range of skincare from AVEENO® to experience the power of soy for yourself.

More than just a solution for dry, problematic skin, AVEENO® will bring your skin to an enhanced state of natural beauty. It’s no wonder then that U.S. dermatologists have been recommending it for over 60 years!

AVEENO® Positively Radiant® Daily Moisturiser with SPF 30 (RRP $19.95), AVEENO® Positively Radiant® Daily Moisturiser with SPF 15 (RRP $19.95), AVEENO® Positively Radiant® Cleanser (RRP $15.95), AVEENO® Positively Radiant® Daily Cleansing Pads (RRP $17.95), AVEENO® Skin Brightening Daily Scrub (RRP $15.95), AVEENO® Positively Radiant® Moisturising Lotion (RRP $16.95) and AVEENO® Positively Radiant® Exfoliating Body Wash (RRP $16.95) are available from supermarkets and pharmacies nationwide.

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Soy: A smart moisturiser

Soy has been called a ‘smart’ moisturiser because of its ability to selectively provide moisturisation to dry areas while reducing oiliness in other areas in women who have combination skin. It has also been shown in laboratory studies to stimulate collagen and to initiate elastin repair, resulting in improved facial skin firmness. Lastly, topical soy has been shown to reduce the appearance of unwanted hair. Soy serves to even skin tone, smooth and soften the skin, and increase its overall radiance. Whole soy is also incorporated into some facial moisturisers and body lotions to decrease the appearance of unwanted hair as well as for its ability to improve the overall look and feel of skin.

Reference: Taylor, S. M.D. and Wu, J. M.D., Natural Ingredients in Dermatology, Skin & Aging, July 2005.

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