Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Christchurch exporter achieves 100 percent growth

Christchurch exporter achieves 100 percent growth during recession

A Christchurch company that sells web-based language learning packages to the world has not experienced any slow-down since the recession began, growing by more than 100 percent every year since its formation in 2004.

Rocket Languages was ranked 34th in the Deloitte/Unlimited Fast50 index last year and took out the top spot for the company with the fastest growing investment in Research and Development.

“We expected a dip in the curve as the economic pressure went on last year, but we’ve experienced quite the opposite,” says Chief Executive, Jason Oxenham.

“Because we’re a digital product in an online market we can offer our language learning courses at a significant price advantage over our nearest competitors, so maybe that works in our favour when times are tougher. But, due to our gains with the US dollar, if there’s less money around, it’s not showing.”

Rocket Languages currently has upwards of 60,000 customers across more than 90 countries.

"In 2004 we set out to test the waters and ended up making waves, so it's satisfying to see our plans work out,” says Mr Oxenham.

“But it’s a highly volatile environment so we keep on our toes to ensure we're right up with the play. The goal is 'more languages on more lips', even if we are in the midst of a world recession.”


2004, the company has grown from small start-up to being the 2nd largest online language course producer in the world, with over 20,000 unique visitors every day to their web site www.rocketlanguages.com. It now also offers Chinese, German, Italian, Japanese and Sign Language.

Rocket Languages still produces its courses at its in-house studio in central Christchurch, and now employs over a dozen staff, ranging from language specialists and instructors, to writers, graphic designers, audio technicians, software developers and computer programmers.

The business is rocketing forward, currently developing courses in Korean, Arabic, and Hindi, along with more advanced level courses for French, Spanish, and Japanese.


Ends

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Marine And Freshwater Reports: EDS Calls For Urgent Action On Marine Management

“There are some big issues to address. These include many marine species and habitats that are in serious trouble. Of the sample investigated, the report finds that 22% of marine mammals, 90% of seabirds and 80% of shorebirds are threatened with or actually at risk of extinction..." More>>

ALSO:

$7.5 Billion Surplus: Government Accounts "Show Strong Economy"

“The surplus and low levels of debt show the economy is in good shape. This allows the Government to spend more on infrastructure and make record investments in health and education,” Grant Robertson says. More>>

ALSO:

New OIO Application Trumps Judicial Review: OceanaGold Cleared To Buy Land For Waihi Tailings Expansion

In a surprise turnaround, the government has given OceanaGold a greenlight to buy land to expand its Waihi mine after the application was previously turned down by Land Information Minister Eugenie Sage. More>>

ALSO:

Christchurch Rebuild: Fletcher Sued For $7.5m Over Justice Precinct

Fletcher Building is being sued for $7.5 million by utilities contractor Electrix, one of the subcontractors on the Christchurch Justice and Emergency Services Precinct. More>>

Three New Drugs: PHARMAC Signs Bundle Deal For More Cancer Medicines

420 New Zealanders with lung cancer, breast cancer, multiple sclerosis and respiratory disease will benefit each year from a bundle deal PHARMAC has finalised with a medicine supplier. More>>

ALSO: