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More Tweet in New Zealand than United States

18th May 2009

More Tweet in New Zealand than United States

growing taste for e-commerce and social media

Twitter is a rapidly rising social media platform with 6% of New Zealanders regularly tweeting, an even greater percentage than in the United States where Twitter use is at 5% of the population.

This is in line with New Zealand’s growing acceptance of social media as an every day means of communicating both socially, and increasingly, for business reasons too.

Social media - blogs, streaming video and podcasting, as well as social platforms such as Facebook, Bebo, MySpace and Twitter - is on the rise with most New Zealanders (88%) believing it is here to stay.

The findings are contained in the inaugural Attitude New Zealand * report produced by market research company, Perceptive, which examined the online habits of 1000 New Zealanders.

The report shows that nearly a third of those surveyed indicated that they read blogs regularly, with 8% writing their own blogs. The report also shows that:

- 58% use Facebook

- 18% use Bebo

- 7% use MySpace

- 3% use LinkedIn

The Attitude New Zealand report shows that New Zealanders have enthusiastically adopted online banking and shopping with 83% regularly paying their bills, making transfers and checking their balances on the internet.

With 72% indicating they regularly shop online, their favourite sites are Trade Me 28%, EziBuy 4% and Amazon 3%.

Favourite websites are Trade Me 20% followed by Google and Facebook 10% each. Stuff, the NZ Herald and You Tube are next with 3% each.

* The Attitude New Zealand report, surveyed 1000 New Zealanders throughout the country aged between 15 and 65 plus, with annual incomes ranging from below $20,000 to more than $100,000.

Perceptive Managing Director, Chris Pescott, says the survey, mapped against the latest government census, has a less than + or - 3 per cent margin of error. ‘It is as robust and accurate as the best political polls,’ he says.

For more information about the report:

Video - Chris Pescott talks about the results
Podcast - About Attitude New Zealand

Graphics - Results charts

Photograph of Chris Pescott

Enquire about the report

Note to Editors:

Perceptive specialises in market research to provide deep insights into its clients' businesses. Using innovative and traditional market research methodology, Perceptive provides its clients with intelligence to attract and retain customers and optimise performance and profitability.

Chris Pescott is the Managing Director of Perceptive. Chris is passionate about helping companies harness the power of research. Being an active researcher for almost 10 years, he pioneered the commercialisation of the Stakeholder Performance Appraisal which received global recognition as being among the best stakeholder research tools in the world. Chris has established a network of more than 100 clients in New Zealand, Australia and Hong Kong.

Twitter statistics for US come from the Harris Interactive Poll April 2009.


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