Burger Brand Solves Great Takeaway Conundrum

22 May 2009
Media statement: For immediate release

Big Little Burger Brand Solves Great Takeaway Conundrum

In what just may be a global technological breakthrough with massive patent potential, Murder Burger has announced the development of a revolutionary new delivery ‘pod’ that allows burgers, fries and sides to be delivered direct to a customer’s door, to arrive in pristine condition – ‘almost as if the customer had gone and got it themselves’, said Murder Burger GM Tony Moffat.

“It has been one of life’s great unsolvables – forget Gordian knots and whether travel at the speed of light is possible – how to deliver great tasting burgers and sides without having to hand over a sodden mess that looks like its been sitting in a sauna for a week has been wrestled with by fast food operators the world over,” said Tony Moffat.

“Perhaps our complete lack of previous experience in the fast food market helped, in that we started on trying to devise a solution with no preconceived notions as to what was and wasn’t possible.

“I had a chilly bin – that seemed as good a place as any to start – and then we experimented with various common household items and a couple of things we found in the garage. The result looks pretty much like a chilly bin from the outside, but we’ve gone to a fabricator who is confident he can create a working prototype that may or may not look like a chilly bin.

“In the meantime we intend to protect this technology like we were in possession of Colonel Sanders’ secret recipe. We always send out two delivery vehicles travelling in opposite directions with one being a decoy to throw off potential industrial espionage,” said Tony.

Deliveries are being trialled to areas of Ponsonby, Grey Lynn and Herne Bay.
“But if we’re not busy and you sound really desperate we may consider deliveries further away. There is a limit to how long our ‘wonder delivery pod’ keeps things fresh.”

The company will offer lunch time and dinner delivery for $5.00.
Murder Burger launched last October with one store in Ponsonby Rd and a commitment to only use free range, ethically farmed and sustainably managed ingredients across its entire range of burgers, wraps, and sides.
“We only wanted to be involved in the food business if we could offer quality, great tasting food, and really, that was the key driver behind the decision to go free range.

“It just tastes better, literally and figuratively.”
Suburbs able to have their order delivered are:

Arch Hill
Coxs Bay
Freemans Bay
Grey Lynn
Herne Bay
Newton
Ponsonby
St Mary’s Bay
ENDS

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