Safety In-Flight – The Bare Essentials

Air New Zealand is taking safety briefings on its domestic jet services to new heights, with body-painted staff set to feature in a revamped version of its in-flight video.

The new “Bare Essentials” safety video will go live on 737 domestic flights from Monday 29 June.

Bare Essentials is a fresh new twist in the airline’s hugely successful “Nothing to Hide” ad campaign, which has been viewed by more than two million people on YouTube.

The television commercial features pilots, cabin crew, ground staff and even CEO Rob Fyfe wearing nothing more than body paint. The campaign is designed to highlight the transparency of Air New Zealand’s all-inclusive domestic airfares - with the message that, unlike competitor airlines, what you see is what you get!

Air New Zealand General Manager Marketing Steve Bayliss says the new in-flight safety briefing again features Air New Zealanders in nothing more than body painted uniforms.

“Safety is paramount and non-negotiable at Air New Zealand, and we wanted to find a way to deliver these important pre-flight messages to our domestic travellers in a way that was genuine, engaging and fun, while meeting all our CAA and operational guidelines.”

Mr Bayliss said that to mark the launch of Bare Essentials the airline has launched www.nothingtohide.co.nz, which features the new safety video, a comical bloopers version and the original television advertisements.

Coinciding with the launch, next Wednesday Air New Zealand will also be offering ringtones of Gin Wigmore’s “Under My Skin” track for free to the first 2000 Kiwis who confess at our mobile promo site what they’ve been hiding. These confessions will then be posted for all to see at www.nothingtohide.co.nz

ENDS

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