Scoop has an Ethical Paywall
Work smarter with a Pro licence Learn More

Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Tourism New Zealand appoints new Chief Executive

Tourism New Zealand Board announces appointment of new Chief Executive

Tourism New Zealand Chairman Greg Muir has today announced the appointment of Kevin Bowler as its new CEO.

Mr Bowler has extensive marketing and business leadership experience spanning fast moving consumer goods, technology and media brands in New Zealand and overseas.

He is currently CEO for start-up Yahoo!Xtra, a JV between Yahoo!7 and Telecom. During this period Mr Bowler has taken a leadership role in the digital communications industry chairing the NZ Interactive Advertising Bureau since 2008.

Chairman Greg Muir said that interest in the role had been strong with an impressive lineup of candidates. “There was a great deal of interest in this role both from within New Zealand and offshore which is a mark of the reputation that Tourism New Zealand has established.”

“We were looking for someone with demonstrable leadership skills and someone who understands the value of brands, the opportunities that the online environment offers and the challenges of operating on a global stage,” he said.

Mr Bowler will be based in Tourism New Zealand’s Auckland office and will spread his time between Wellington and Auckland offices.

Prior to Yahoo!Xtra, Kevin spent several years with Telecom, initially leading the marketing led resurgence in mobile with initiatives like T3G and $10txt, then moving on to lead marketing across Telecom’s whole consumer business.

He worked in fast moving consumer goods marketing and general management both in NZ with Unilever and NZ Dairy Foods and in the UK with Rank Hovis McDougall Foods. He also has experience in advertising account management supporting Air New Zealand whilst at HDM Mattingly and Cadbury whilst with DDB.

Mr Bowler will take up his new role in early January.

In announcing the new appointment Mr Muir acknowledged outgoing Chief Executive George Hickton.

“George and the team have done an outstanding job over the last decade positioning New Zealand as one of the best places to visit worldwide. Even this week New Zealand was, once again, voted the best destination brand.”

ENDS

Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

© Scoop Media

Advertisement - scroll to continue reading
 
 
 
Business Headlines | Sci-Tech Headlines

 
GenPro: General Practices Begin Issuing Clause 14 Notices

GenPro has been copied into a rising number of Clause 14 notices issued since the NZNO lodged its Primary Practice Pay Equity Claim against General Practice employers in December 2023.More

SPADA: Screen Industry Unites For Streaming Platform Regulation & Intellectual Property Protections

In an unprecedented international collaboration, representatives of screen producing organisations from around the world have released a joint statement.More

 
 
 
 
 
 
 
 
 
 
 
 

Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.