Charging For News? Langmaster Heads The Other Way
Rupert Murdoch Will Start Charging For His News Content Langmaster Is Headed In Exactly The Opposite Direction
The Australian-American media tycoon, Rupert Murdoch, is planning to start charging the users of his Internet news servers. The LANGMaster Group, a.s., on the other hand, after being active on the market for 17 years, has decided to offer its language courses to the whole world entirely free of charge.
Lately the world has been gripped by a “pivotal” discussion about whether or not users should pay for access to quality Internet content. News Corporation, for example, is among those who want to collect fees for the access to Internet content. The LANGMaster Group, a.s., which has been selling language learning courses in electronic form for 17 years in many countries around the world, is on the other side of the spectrum. And now LANGMaster has started to provide its online courses to Internet users on its website, www.LANGMaster.com entirely for free.
“We really thought a lot about this decision,” said Pavel Zika, the founder of the company. “In the end, we decided three years ago to take this step and started to develop an educational portal, where people could access our quality language learning courses for free. In the pilot phase we ran in the Czech Republic we got over 250,000 registered students and over 5,000 students who studied daily, in the first six months,” he added. Today we are launching an international version of this pilot portal in English, Spanish, Russian, German, Czech and Slovak mutations. A modified version, which uses all possibilities of social networks was also launched at www.facebook.com/LANGMaster.
“LANGMaster.com is a great challenge for us and we have many more plans for the future,” says Jan Průcha, LANGMaster CEO. “In the foreseeable future, with the new partners we are now seeking to work with us on this project, we anticipate that we will be able to localize the portal into other languages, making it accessible to even more people. In our business model, along with the free learning content, we also offer additional for-fee services and products, such as the Collins translation dictionaries and the efficient RE-WISE method vocabulary learning modules that can be used with company learning management systems,” he explained.
The LANGMaster Group, a.s. has been active in language education since 1992. During this time LANGMaster has sold more than 5,000,000 licenses in 25 language versions in over 70 countries around the world.