New Zealand Top Loyalty Programme is Going Strong
New Zealand's most popular loyalty programme, Fly Buys, is proving its worth for businesses in tough economic times, having this week surpassed 5 million reward redemptions.
With more than 1.1 million New Zealand households as active Fly Buys Members, the programme has the highest active household penetration in the world for loyalty programmes, at 71%. With around 1,500 new Members joining each week that number is still growing.
Fly Buys is managed by Loyalty New Zealand. Chief Executive Andy Symons says, "Our research tells us that during tough times our customers value Fly Buys more than ever. Members have said Fly Buys is a major consideration in where they shop and this offers a key competitive advantage for our partners."
Fly Buys Participant Liquorland is one of many businesses who are seeing direct results. Angela Butler, Marketing Manager explains, "Fly Buys continues to perform exceptionally well for Liquorland. Our Fly Buys customers spend nearly double what a non-Fly Buys customer spends. It's completely measurable and constantly displays fantastic returns on our campaigns. Fly Buys also gives us a major point of difference from other liquor retailers. Liquorland is proud it was a founding member in Fly Buys and continues to enjoy a prosperous relationship with the Fly Buys team."
Jamie Stewart, Marketing Manager of Beaurepaires adds, "In the highly competitive tyre market Fly Buys is often the difference between getting the sale or losing it to a competitor. With almost 75% of our retail customers influenced by Fly Buys in their decision to shop at Beaurepaires it truly is a powerful tool to have in our marketing mix."
As the largest loyalty programme in New Zealand, Fly Buys has more than 40 of New Zealand's leading retail/service companies participating and seven new partners joined the programme in the past 12 months.
Reward redemptions have been steady and in the last year alone 800,000 Fly Buys rewards were redeemed by New Zealanders. The range of rewards available has also increased by 30% in the past year with more than 1,000 rewards now on offer.
Fly Buys isn't only for households, small and medium businesses can use Fly Buys to collect points and redeem premium rewards including computer and audio equipment, espresso machines and golfing getaways.
Mr Symons says Fly Buys is committed to constantly improving their offering for Members so that it remains an effective tool for Participants. "We have introduced some exciting initiatives over the past 18 months with the launch of new products, offering an extended range of rewards and introducing real time reward redemptions. The five million rewards milestone is further proof that Fly Buys works and continues to deliver the goods for our Participants and their customers," he concluded.