First Rate Announces Exclusive New Zealand and Australian Partnership with SearchIgnite

(Auckland, 9th February 2010) Search marketing agency, First Rate has been appointed as the exclusive licensee in New Zealand and Australia of the Search Engine Marketing (SEM) technology, SearchIgnite.

One of the world’s leading providers of SEM bid management and reporting solutions, SearchIgnite will provide First Rate with an advanced suite of tools to manage, optimise, track and report on SEM campaigns for its clients.

The SearchIgnite solution offers advanced features including crosschannel conversion path analysis and end-to-end automatic optimisation of creative, bids and landing pages.

Founder of First Rate, Jon Ostler said “We carried out an extensive, worldwide search for the best SEM technology available. In the end we chose SearchIgnite because of their technology’s leading bid management methodology, unique direct marketing features, and proven client results.”

First Rate CEO in New Zealand, Kevin Francis, said, “Due to an initially slow take up of SEM in New Zealand compared to other countries, we are now seeing a rapid increase in demand for SEM services. As New Zealand’s leading search marketing agency, we are excited to introduce cutting edge technology into the country that many local advertisers would not normally be able to access. Over the years, we have found that advertisers that take full advantage of contemporary online marketing channels like search gain a huge competitive advantage. We expect the deployment of this technology across our New Zealand clients will extend their competitive advantage further.”

Founder of SearchIgnite, Roger Barnette said, “We are excited to form a strategic relationship with First Rate across New Zealand and Australia. We were impressed with the reputation and leadership position First Rate has built up around their search marketing services. This new strategic relationship with SearchIgnite means they will grow their leadership position further in SEM.”

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