Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

New data warehouse and improved analytics function

New data warehouse and improved analytics function to benefit Fly Buys retailers

In a post recession business environment, Loyalty New Zealand’s (LNZL) new data warehouse and strengthened analytics team means the 54 Fly Buys retailers are getting further ahead of their competitors and LNZL’s own business is growing.

LNZL CEO Andy Symons says, “Generosity and making relevant offers to New Zealand shoppers underpins that success of Fly Buys. Information driven decision making is even more crucial in today’s retail market, where budgets are squeezed.

“Combining our database with SAS analytic capability means we’re at the leading edge of customer analysis work. We can provide our participating companies with first class market segmentation, customer profiling, propensity modelling as well as geospatial analysis,” Mr Symons explains.

Alongside the redesigned Oracle 11G data warehouse, LNZL recently introduced SAS analytics tools to generate more accurate modelling of consumer spending.

Continuous improvement to business processes and a willingness to change is the Kaizen* approach, and it underpins all of LNZL’s decisions and development.

“Kaizen is all about eliminating waste. Our new data warehouse minimises the time spent by our expert analysts in data cleaning and data preparation – which means they can spend more time on insight and analysis and provide better value to those in the Fly Buys programme,” Mr Symons says.

LNZL is one of the first companies in NZ to adopt this particular IT solution for its data warehouse with it running on Oracle Linux 64 bit as VM guest hosts.

An example of recent LNZL advanced analytics work includes a site location study for Foodstuffs.

ENDS



© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Expenses Investigation: ANZ Boss Departs Under Cloud

Last month the bank said chief executive David Hisco was taking extended leave for health reasons. However, today it has said in addition to the health issues, the board was concerned about certain transactions after reviewing Mr Hisco's personal expenses. More>>

ALSO:

Wider Net Ban, Other Threats: Plan To Expand Protection For Maui And Hector’s Dolphins

The Government is taking action to expand and strengthen the protection for Māui and Hector’s dolphins with an updated plan to deal with threats to these native marine mammals. More>>

ALSO:

Fish & Game Support: Canterbury Officer Of Health Warns On Nitrates In Water

"Nitrate testing of 114 drinking water samples from across the Canterbury plains showed that more than half of them were above the level considered safe in the world's largest ever study on the impacts of nitrates in drinking water." More>>

ALSO:

Partnerships Investment Round: Government Invests In Cancer Research, Pines, Ryegrass

The Government will invest $14.4 million into transformative new scientific research programmes including cutting-edge cancer treatment and vertical farming, Research, Science and Innovation Minister Megan Woods announced today. More>>

ALSO:

Stats: Net Migration Remains High

“Since late 2014, annual net migration has ranged between 48,000 and 64,000,” population indicators manager Tehseen Islam said. “The only previous time net migration was at these levels was for a short period in the early 2000s.” More>>

ALSO:

>