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New data warehouse and improved analytics function

New data warehouse and improved analytics function to benefit Fly Buys retailers

In a post recession business environment, Loyalty New Zealand’s (LNZL) new data warehouse and strengthened analytics team means the 54 Fly Buys retailers are getting further ahead of their competitors and LNZL’s own business is growing.

LNZL CEO Andy Symons says, “Generosity and making relevant offers to New Zealand shoppers underpins that success of Fly Buys. Information driven decision making is even more crucial in today’s retail market, where budgets are squeezed.

“Combining our database with SAS analytic capability means we’re at the leading edge of customer analysis work. We can provide our participating companies with first class market segmentation, customer profiling, propensity modelling as well as geospatial analysis,” Mr Symons explains.

Alongside the redesigned Oracle 11G data warehouse, LNZL recently introduced SAS analytics tools to generate more accurate modelling of consumer spending.

Continuous improvement to business processes and a willingness to change is the Kaizen* approach, and it underpins all of LNZL’s decisions and development.

“Kaizen is all about eliminating waste. Our new data warehouse minimises the time spent by our expert analysts in data cleaning and data preparation – which means they can spend more time on insight and analysis and provide better value to those in the Fly Buys programme,” Mr Symons says.

LNZL is one of the first companies in NZ to adopt this particular IT solution for its data warehouse with it running on Oracle Linux 64 bit as VM guest hosts.

An example of recent LNZL advanced analytics work includes a site location study for Foodstuffs.


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