Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Marketing Partnership Set to Boost Tourism from US

Marketing Partnership Set to Boost Tourism from the US

New Zealand will be beamed into the homes of millions of Americans tonight (8pm US Eastern-standard time), as the final six contestants in the latest series of America’s Next Top Model head to New Zealand.

Tourism New Zealand and Air New Zealand jointly hosted the America’s Next Top Model crew for three episodes of filming in November and December last year.

It is one of the first major results to come out of a new US marketing partnership between Tourism New Zealand and Air New Zealand, which aims to more than double US arrivals from just under 200,000 to around 320,000 by 2014.

Tourism New Zealand Chief Executive Kevin Bowler says: “By bringing television shows like America’s Next Top Model out here to film, we are enriching the ‘100% Pure New Zealand’ campaign and showing Americans what they can actually do when they come to New Zealand.”

A website – – has been launched by Tourism New Zealand and Air New Zealand, where America’s Next Top Model content and travel deals will be rolled out as each episode goes to air.

The new marketing partnership will be the single largest investment in one market the two organisations have made, with several millions of dollars to be committed over the next 12 months. Activity will cover PR, online marketing and advertising; as well as efforts to build the cruise and incentive markets out of the US, and increase positive word-of-mouth from US travellers visiting New Zealand.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Fuel Leak: Refinery Prepares To Repair Damaged Pipeline

Refining NZ has confirmed that it is to start repairs on a section of its multi-product fuel pipeline which was shut down following a jet fuel leak last Thursday. More>>uption.htm">More>>


StatsNZ: Economy Grows 0.8% In June Quarter

“Strong export and domestic demand underpinned growth this quarter,” national accounts senior manager Gary Dunnet said. “Demand for exports has resulted in strong production growth in manufacturing and service industries.” More>>


Stats NZ: Annual Net Migration Remains High

Annual net migration was 72,100 in the August 2017 year... Migrant arrivals reached 132,200, a new annual record, and migrant departures were 60,100 in the year ended August 2017. More>>


Expert Reaction: Cassini's Grand Saturn Finale

After a 20 year mission, NASA's spacecraft Cassini will meet its demise this week by plunging into Saturn's atmosphere and burning up. More>>


Jurisdiction: Court Rejects Cathay Unit's Retirement Age Of 55 For Pilots

The Supreme Court has backed two Auckland-based Cathay Pacific pilots who claimed local law meant they couldn't be forced to retire at 55. More>>


Supreme Court: AFFCO Loses Lockout Appeal

The essential question in the appeal was whether those who presented themselves for work at the beginning of the 2015/2016 season were at that time “employees” for the purposes of the lockout provision... This Court has unanimously dismissed the appeal. More>>