The Purest Warmth for Baby this Winter

Media Release

June 22, 2010

The Purest Warmth for Baby this Winter

Keeping baby warm and comfy during the winter months with the purest Organic Merino clothing has become

increasingly popular with parents wanting the very best for baby and the planet.

Nature Baby’s 100% certified Organic Merino range is perfect for keeping baby’s delicate skin beautifully warm this winter.

Pure certified organic merino wool is a wonderful way to ensure no toxic chemicals are involved from farm to finished product, thus protecting babies while they are wrapped up snug against the cooler days and nights.

More and more parents are looking to dress their babies organically as worldwide demand for organic products

increases. Exports of certified organic products from New Zealand have already grown by 250% in the last four years and greater growth is expected to come.

Nature Baby proudly makes their Organic Merino range in NZ and has had great success exporting into markets like Japan, Australia and the USA who see NZ as a premium producer of organic products and are keen to move away from mass production to meet the worldwide demand for fair trade and organic products.

Unlike regular wool, organic merino wool is very soft and non-irritating. Nature Baby’s Organic Merino wool babywear has been produced from sheep that have been raised organically which means the merino wool has not been subjected to the conventional chemical processes keeping the wool is in its most natural silky soft state.

Nature Baby carefully monitors the entire production process of their Organic Merino range which has been certified by IMO – an internationally qualified external certifier ensuring that high environmental and social criteria are being met to ensure they are providing parents with the assurance of high quality pure products.

Organic merino wool production is based on positive holistic management systems, which reduces or eliminates the need for most agricultural chemicals and promotes healthy soils, air, waterways and humane animal practices, this makes for happy sheep, babies and parents.

ENDS

Organic sheep are bred for resistance to parasites and are fed outdoors all year round on special herbal pastures to build healthy immune systems. Organic sheep must graze only on certified organic farms and be fed certified organic stock feed. Genetically engineered or modified feed is prohibited, drenching is done naturally and mulesing is not practiced.

There is a growing demand and world wide trend for organic wool as parents are looking for a safer product where none of the 8,000 chemicals commonly found in the modern textile industry have been used, examples include anti-moth and anti-crease agents containing toxic chemical such as formaldehyde.

As Georgia Faull, mother of three and founder of Nature Baby explains “of all those most susceptible to chemical residue are the delicate immune systems of developing young babies and hence why we have taken special care to develop high quality organic fabrics for babies over the last 12 years, with extra purity, softness, luxury and durability.”

Nature Baby’s Organic Merino range includes a selection of colours, sizes and styles to suit every baby from birth into the toddler years. Classically styled pieces for boys and girls include Kimono Tops, Bodysuits, Thermals, Pants, Sleepwear and Accessories – all in a selection of beautiful colours such as chocolate, grey marl, sage, rose and sky blue.

Available from Nature Baby flagship stores in Grey Lynn (433 Richmond Rd) and Newmarket (4 Morgan St), stockists

nationwide and at www.naturebaby.co.nz.

In Love With Nature

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