Media Release                                                                                                 

Monday 26 July 2010

NZ Salmon nets Aussie award

New Zealand’s Regal Salmon has hooked another prestigious international award.

 Hot on the heels of its success at the iTQi awards in Belgium, Regal Smoked Salmon Pastrami has landed the meat and smallgoods award at the 6th annual Food Magazine Challenge Awards in Australia.

The Awards recognise and reward industry leaders in their drive for ‘best practice’ food and drink processing in Australia and New Zealand. They also acknowledge those brands that most successfully demonstrate product innovation and excellence.

NZ King Salmon chief executive Grant Rosewarne says the accolade is testament to the brand’s ongoing efforts to meet consumer needs in innovative ways.

“Pastrami and salmon is not the sort of product you’d ordinarily expect to come across in the supermarket chiller. We constantly strive to surprise and exceed consumer expectations and globally, food professionals seem to agree that Regal Smoked Salmon Pastrami does just that.”

Mr Rosewarne says the award is tribute to the company-wide efforts of NZ King Salmon staff both in New Zealand and across the Tasman.

“It’s fantastic that Regal Pastrami has been recognised as the best in its category, and it shows that Australians are cottoning on to Regal’s superior flavour and versatility,” Mr Rosewarne says.

The judges said: "New Zealand King Salmon demonstrated an innovative approach to working with salmon, creating a unique product which offers consumers a new variety in small goods products.

“This, combined with the company’s strong focus on sustainability, and the development of an award-winning export product, makes it a worthy winner.”

Regal Salmon Pastrami is produced in Nelson. It comprises fresh premium King salmon which is cold smoked then crusted with a classic New York-styled Pastrami crust of three cracked peppers. It’s then sliced into thin smoked salmon pastrami slices.

Regal Smoked Salmon Pastrami is versatile and easy to use and is not only great tasting but also an excellent natural source of omega-3 and essential amino acids.

Australia’s Food Magazine Challenge Awards are open to all companies that have food or drink processing in Australia and New Zealand. There were six finalists in the meat and smallgoods category with Regal’s Salmon Pastrami the only one from New Zealand.

At the prestigious iTQi Superior Taste Awards in Brussels in May, the product was described by the international judges as “stylish, well textured, beautifully coloured and very tasty” with “well integrated flavours of pepper that enhance the preparation”.

ends.

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