Nielsen Market Intelligence ranking for August 2010 - website visitors who are the majority shopper in the household

For your information, please find attached a website ranking of the ten channels in Nielsen Market Intelligence NZ domestic traffic showing the sites that attract the highest percentage of people who are the majority shopper in the household for the month of August 2010*.

The rankings do not show which websites have the actual highest traffic numbers (ie total number of unique browsers) of this demographic, but instead show which sites have the highest percentage of their traffic consisting of people who say they are the majority shopper in the household, for the month of August. For example, wonderwalkers.co.nz is the number one ranking because 65.7 percent of its unique browsers meet the demographic requirement, but their total number of matched unique browsers equals 3,732. findsomeone.co.nz on the other hand, in fourth place, has 61.9 percent of its unique browsers that meet the demographic requirement but their total number of matched unique browsers equals a very high 115,853.

To put these numbers into perspective, the proportion of New Zealand internet users who say they are the majority shopper in the household is currently 48.1 percent.

Demographic segmentation of website traffic can be an incredibly useful tool for marketers. Being able to identify what websites are dominated by which particular demographic can allow marketers to better target their advertising and promotions, resulting in better lead generation and lower overall cost.

These rankings can be customised to the needs of your publications and articles. Additional information outlining data on unique visitors, page impressions, visit durations, and demographics of visitors can also be forwarded for incorporation into articles.

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ENDS

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