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New CEO takes the helm at Fly Buys

New CEO takes the helm at Fly Buys

Loyalty New Zealand, operator of Fly Buys, has appointed Lance Walker as its new Chief Executive Officer.

Mr Walker has extensive experience in direct and loyalty marketing, leading some of New Zealand’s largest direct marketing agencies.
David Newman, Chair of the Board for Loyalty New Zealand, says the appointment of Walker to the helm signals the growing importance of loyalty marketing to New Zealand businesses.

“Lance is arguably the country’s top direct marketing mind. I have every confidence that he will take the organisation through its next phase of growth and development, and build on the reputation of Fly Buys as one of the world’s most successful loyalty marketing coalitions”, Mr Newman says.

While his professional career has spanned advertising, business and financial management and sales, Walker is best known as a specialist in customer relationship marketing. Following a brief period in the United Kingdom, he returned to New Zealand where he worked with a broad range of corporate and government clients to create value through relationship marketing principles.

Walker joined Loyalty New Zealand in 2008 to spearhead its new Customer Insights Unit. This involved leveraging Fly Buys customer information through business driven data analytics. After a year his role was expanded to Head of Fly Buys.

Mr Walker replaces Andy Symons, who headed Loyalty New Zealand for the past three years.

Career Summary
2000-2001 Joint Managing Director, First Star Limited
2001-2003 Managing Director, Aim Proximity Wellington
2003-2008 Joint Managing Director, Limb Walker Partners / Rapp Collins
2008-2009 Head of Customer Insights, Loyalty New Zealand
2009-2010 Head of Fly Buys, Loyalty New Zealand


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