Choice Hotels Australasia Adopts Property Tech

Choice Hotels Australasia Adopts Enhanced Property Management Technology

Choice Hotels Australasia is to utilise the latest in accommodation website and telephony technology with Choice Hotels International’s innovative web-based proprietary property management system throughout its New Zealand and Australian properties from next year.

David Bayes, Chief Executive Officer of Choice Hotels Australasia, announced that Choice Hotels Australasia had adopted three new technology platforms developed by Choice Hotels International -- Call Forwarding, choiceADVANTAGE and ChoiceROCS technology -- at the Choice Hotels Australasia Annual Conference’s, which commenced yesterday on the Gold Coast.

“Under the Econo Lodge, Comfort, Quality, Clarion and Clarion Collection brands, Choice Hotels has properties right across New Zealand and Australia. By adopting the integrated property management tool, it will assist our franchisees in effectively managing rates and inventory across multiple channels,” said Bayes.

choiceADVANTAGE is Choice Hotels International’s web-based proprietary Property Management System, that allows Choice franchised hotels to interface with the Choice Hotels International Reservations System, meaning more efficient handling of reservations, and hotels being able to automatically give the Choice Hotels International reservation system last room availability.

Choice Hotels Australasia will also adopt ChoiceROCS (RFP Online Collection System), Choice Hotels International’s proprietary website to distribute corporate RFPs (Request for Proposal), collect hotel responses and submit hotel rates and other data to corporate clients.

Sixteen Choice Hotels Australasia properties have signed up to the new Call Forwarding system, which utilises the Choice Hotels Melbourne-based Reservations Contact Centre, so hotels across New Zealand and Australia can transfer calls to trained agents to make guest reservations. More than 40,000 calls have come through the Call Forwarding programme for those 16 properties in its first 12 months of operation.
Choice Hotels Australasia has signed up 25 new properties across Australia and New Zealand in the past 12 months; four for its Econo Lodge brand, 11 for Comfort, five for Quality and five under Clarion.

“Our brands remain firmly in expansion mode and we hope to announce more properties joining the Choice Hotels family in coming months,’ said Bayes.

Choice Hotels Australasia provides quality accommodation at great rates throughout Australia and New Zealand, with accommodation established in most capital cities and major gateways.

To see more information on Choice Hotels’ locations throughout New Zealand, visit www.choicehotels.co.nz

ENDS