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Gen-i scores ICT deal with Eden Park

Gen-i scores ICT deal with Eden Park
Contract delivers increased operating efficiency and flexibility

Auckland, 1 September 2010 – Eden Park and Gen-i have signed a new agreement for the provision of an Internet Protocol (IP) network for Eden Park that will future-proof the stadium’s infrastructure as the Park undergoes its biggest transformation in 100 years.

Gen-i currently provides Eden Park with all its fixed voice, data, internet and mobile voice and data needs. As part of the redevelopment of Eden Park, Gen-i is now building an IP-based network, with partner Cisco, which will introduce technologies such as Cisco StadiumVision digital signage, WiFi, automated ticketing processes, security and building management. Gen-i is also upgrading the Park’s infrastructure to include a wireless system which will boost the mobile capacity and coverage within the venue.

The stadium venue hire business is moving at a rapid pace with customers expecting an enhanced entertainment experience with venues competing for the same business.

David Kennedy, Eden Park Trust’s CEO, says ICT is playing an increasingly strategic role in creating the ability for venues to add value to the spectator experience as well as generating new revenue streams.

“We are equipping the new stadium with an ICT infrastructure that will measure up to that used in international venues, as well as help us operate Eden Park in the most cost effective and sustainable way.

“The creative and innovative use of technology is vital for us to be competitive and adapt to the demands of the tech savvy spectator who expects a media enriched experience that gets them up close to the action. Gen-i and Cisco will provide us with the infrastructure that will enable us to deliver powerful, personalised fan experiences through digital signage,” he said.

The Eden Park digital signage project is the latest in a series of solutions that Gen-i and its partner Cisco have delivered to Gen-i clients who are keen on taking advantage of the benefits that digital signage delivers.

Eden Park will feature around 300 Panasonic display screens to keep spectators engaged anywhere in the stadium with customised high definition coverage of games and events.

In addition to the action on the field, the screens can readily display real-time information – individually or by group – such as maps to the nearest exit and real-time traffic flows and is easily managed from anywhere.

Cisco’s StadiumVision technology means the screens can also deliver unique, targeted promotions and branding opportunities for sponsors that can display different content depending on where screens are located.

The Park’s enhanced user experience will include simplified ticketing which will speed up access into Eden Park even though the number of entry gates is being reduced from 27 separate entries down to four key entrances.

“Through automated processes, we will deliver faster, smoother access into Eden Park for spectators,” he said.

Kennedy says that the Rugby World Cup 2011 is bringing New Zealand to the global stage and it is vital the Trust provides telecommunications services for international media to engage with the world and spectators to easily use mobile communications.

“We are building a media centre with WiFi and network capabilities that will enable the media to seamlessly communicate its stories to the public.

“Our wireless mobile infrastructure will also allow visitors to the Park to engage with big screen interactive promotions via text,” he said.

Gen-i and Eden Park have enjoyed a long term relationship, adds Kennedy.

“Gen-i has always delivered outstanding service and commitment and has shown us that it understands the importance of delivering flexible solutions that integrate fixed and mobile communications.

“Matching our future technology needs with our legacy computers and other old technologies was one of the major challenges we faced. Gen-i delivered a solution that will have an effective economic life and drive greater agility and innovation across Eden Park,” he said.

Chris Quin, CEO of Gen-i, said Eden Park has a rich history and an exciting future and the company is delighted to help it deliver the next generation of entertainment venue to the New Zealand public.

“We value our partnership with Eden Park and share a common vision for the future of Eden Park as New Zealand’s premiere stadium venue.

“ICT has a huge part to play in achieving this vision, and by working together we can achieve the Trust’s goal of developing a sustainable world class entertainment venue for the benefit of spectators and investors alike,” he said.

Geoff Lawrie, Cisco NZ Country Manager, sees the deployment of Cisco StadiumVision at Eden Park as an important first for New Zealand.
“Today’s fans expect much more immersive and interactive video experiences at large scale events,” says Lawrie, “Eden Park is deploying of one of Cisco’s leading, global technologies which has transformed visitor experiences in stadiums around the world. We applaud Eden Park’s vision and are delighted that through our partnership with Gen-i we are bringing new networking technologies to this world-class stadium.”

ENDS

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