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Fly Buys Marketing Awards 2010 honours list named

Fly Buys Marketing Awards 2010 honours list named

Ten leading New Zealand companies have been recognised for their creativity and innovation in their campaigns, in the annual Fly Buys Marketing Awards, Loyalty New Zealand CEO Lance Walker announced today (10 September).

“This year’s calibre of entries was extraordinarily high. New World Wellington won the title of Supreme winner as well as the awards for Customer Retention & Behavior Change and the Best Use of Database for their Lifestyle Mailer.”

The judges led by Rob Limb, from RAPP, praised New World Wellington for their thoughtful, innovative, entrepreneurial yet also analytical approach. Mr Limb said that the Lifestyle mailer exhibited extraordinary targeting, achieving in mail things that are usually only driven in email.

The full list of Gold Awards went to:
Category Award Partner Campaign Name
Coalition Marketing Gold Elgas & Trents Charge Through Campaign
Customer Acquisition & Activation Gold VTNZ Warrant of Fitness Reminder Campaign
Customer Retention & Behaviour Change Gold New World Wellington New World Wellington Txt Club and Lifestyle Mailer
Internal Communication & Staff Engagement Gold Greenstone Energy CrewCard
POS & Merchandising Gold Toops 2009 Star Deals - Double Points
Best Use of Database Special Award New World Wellington Lifestyle Mailer
Best Newcomer Special Award VTNZ Warrant of Fitness Reminder Campaign
Best Fly Buys for Business Campaign Special Award Packaging House 2009 Xmas eDM
Best Use of Star Deals 2010 Special Award Liquorland Star Deals 2010
Fly Buys for Business Recruiter of the Year Special Award Toops
Fly Buys Marketer of the Year 2010 Special Award Angela Butler
Supreme Winner 2010 New World Wellington

The Awards were presented at last night’s gala dinner at the Heritage Auckland, and more than 100 guests from the 53 Partners in Fly Buys and their respective marketing teams and agencies, along with Loyalty New Zealand staff, and representatives from the Marketing Association attended the function.

It’s the sixth time that the awards have been held. Past supreme winners include: Liquorland, United Travel, Visique, New World Auckland and New World Wellington.

Loyalty New Zealand, operators of Fly Buys, undertakes around thirty marketing campaigns each month, utilising cutting edge customer insights and targeting techniques for the Partners in the Fly Buys programme.


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